We are seeking a strategic Senior Growth Marketing Manager with a strong focus on Paid Search including Bing and Google Paid Search, Demand Gen, Performance Max, and YouTube campaigns. This role will be responsible for using data-driven insights to develop and own paid search strategies, manage media budgets, drive campaign execution, and work cross-functionally to achieve growth and ROI objectives. You understand the full search landscape to identify opportunities where paid and organic search can work together to maximize performance.

While this role is focused on paid search, we’re seeking a candidate that is aware of the greater paid digital ecosystem including broadcast, streaming and OTT advertising, paid social, affiliate marketing and their potential impacts on paid search performance. The ideal candidate has a passion for problem-solving, a data-first mindset, and excellent communication skills. You will be part of the Growth Marketing team—a collaborative group of marketers working to expand brand awareness and generate demand for California Closets through conversations with the customer, optimizing their brand experience from awareness through first contact.

Base salary for this range is $130k - $150k + benefits. Our salary ranges are determined by role, level, and location. This is a remote position, however there is occasionally travel required about 3-5x per year.

Responsibilities

Lead planning, management, and execution of all California Closets Paid Search campaigns, including account setup, strategy development, campaign structure, budget management, bidding strategies, and invoice/billing oversight.
Manage budgets exceeding $10M, including market-specific billing details and reporting to internal finance teams.
Direct and manage digital agency to define, execute, and measure marketing campaigns across paid media channels including SEM, YouTube video and display, programmatic, and retargeting.
Guide agency efforts in keyword research, competitive analysis, and audience targeting to uncover growth opportunities and mitigate risks.
Leverage SEO insights to inform keyword strategy, landing page relevance, and overall search visibility.
Demonstrate a passion for data and problem-solving, with the ability to extract insights, interpret anomalies, and identify key performance trends.
Review campaign performance by market/DMA and collaborate with local business owners and managing operators to align strategies with specific objectives.
Drive continuous improvement and experimentation to meet and exceed monthly volume and ROAS targets.
Engage regularly with agency and platform account teams to assess performance, adopt optimal solutions, and evolve strategies in response to the dynamic paid search landscape.
Develop and execute a data-driven YouTube advertising strategy aligned with California Closets’ business goals.
Collaborate across Growth, Tech, Operations, Solutions, and Brand teams to ensure alignment of paid search initiatives with company growth initiatives & business objectives.
Conduct attribution analysis to understand how media mix impacts paid search performance, including visitor volume and quality.
Maintain awareness of SEO trends and algorithm updates to ensure paid search strategies complement organic efforts.
Monitor industry trends and competitor activities to identify opportunities for innovation and growth in paid search advertising.
Ensure compliance with corporate privacy and data governance policies for all internal and third-party efforts.

Qualifications

7+ years of Paid Search experience managing and optimizing campaigns in Google Paid Search and Microsoft Ads.
Hands-on experience managing and optimizing YouTube video campaigns.
Google and Microsoft Ads certifications.
Advanced proficiency in Google Analytics (GA4).
Strong skills in Excel (macros, charts, pivot tables) and Tableau or similar BI platforms for data manipulation and visualization.
Proven experience with A/B testing and iterative campaign optimization.
Detail-oriented with a passion for creating processes to manage multiple campaigns and track location/franchise-specific strategies.
Ability to use data and metrics to solve problems, support assumptions, and identify opportunities.
Track record of exceeding performance goals through analysis, problem-solving, and strategic execution.