Founding Marketing Manager

Founding Marketing Manager

Location: Remote

Type: Full-Time

About Cadana

Cadana is building the infrastructure powering global workforce payments. Our platform helps companies pay workers anywhere in the world - fast, compliantly, and with more flexibility than any other offering on the market today. Cadana provides the underlying technology behind the most prominent global payroll providers, talent marketplaces, and staffing platforms, and we’ve already doubled our customer base in 2025. As we enter our next phase of growth, we’re looking for a Founding Marketing Manager who can elevate our brand and content to match the success of our business.

The Role

We’re looking for a hands-on, entrepreneurial Founding Marketing Manager who thrives as an individual contributor and is excited to help shape Cadana’s growth team initiatives, brand strategy and narrative. This is not a role for someone who only wants to manage a team or a large budget - this is for a builder who wants to roll up their sleeves, craft content, drive new business into our sales funnel, and directly influence how the world sees one of the fastest-growing fintechs.

You will work closely with the CEO and Head of Growth to position Cadana as the thought leader in global workforce payments. Your responsibilities will have KPI-driven metrics tied to sales pipeline growth, brand development, content creation, and providing support for key activations at industry events.

What You’ll Do

• Build and maintain a sales & marketing repository: Own the creation and upkeep of all go-to-market materials (pricing sheets, geographic coverage, product updates, RFP responses) to ensure the sales team has a central, up-to-date library of resources to close deals faster.
• Generate sales pipeline through content: Create blogs, LinkedIn posts, press releases, and case studies that directly drive qualified inbound leads and support the sales team’s outreach.
• Establish Cadana as a thought leader: Produce white papers, reports, and long-form content that attract prospects, support SEO rankings, and convert into sales conversations.
• Enable the executive team: Draft and publish content for the Cadana leadership team that builds their credibility, expands their networks, and creates opportunities with target accounts.
• Support revenue-driving events: Plan and execute Cadana’s marketing presence at industry conferences (e.g. Money20/20), ensuring events generate qualified leads and awareness.
• Grow Cadana’s brand reach: Build and execute a content and social strategy that increases impressions, engagement, and follower growth across LinkedIn and other key channels.
• Track and report impact: Measure marketing performance (leads generated, SEO performance, follower growth, pipeline influenced) and use insights to continuously improve results.

What We’re Looking For

• 7+ years of experience in marketing, with proven success in B2B fintech, payroll, or payments.
• Strong writing and storytelling skills; you can craft content that’s strategic, clear, and engaging.
• Experience developing brand and content strategies that drive awareness and pipeline.
• A self-starter who thrives in a hands-on, high-growth startup environment.
• Someone who is curious, resourceful, and comfortable shaping strategy while also executing day-to-day deliverables.

Why Cadana

• Join a company doubling revenue and customer base year over year.
• Work alongside the CEO and Head of Growth in a role with immediate visibility and impact.
• Help shape the future of global payroll and payments - an industry that touches millions of workers worldwide.
• Comprehensive benefits: Medical insurance, unlimited PTO, and access to the best online tools and resources you need to excel at your work.
• Cadana is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.