Web3 Integrated Growth & Marketing Lead

About Byreal:

Incubated by Bybit, Byreal is building a next-generation ecosystem on Solana, creating innovative and category-defying products that bridge DeFi, creator culture, and real-world value. We build for the next generation of builders, creators, and investors.

Our flagship product, bbSOL, connects staked SOL from centralized exchanges to on-chain opportunities, making yield transparent, composable, and easy to access.

We also launched Real Farmer, the first copy-farming product on Solana. Our Vault product also uses a unique pricing mechanism designed for fair bidding, rewarding both strategy and performance.

Roles & Responsibilities:

• Plan and execute go-to-market strategies and integrated marketing initiatives for our campaigns for Byreal’s products - our LST bbSOL, DEX, Real Farmer, and future launches.
• Collaborate with product and growth teams to experiment with incentives, referral systems, and activation funnels to attract, engage, and retain users.
• Build and manage partnerships with Solana, Superteams and projects within the Solana ecosystem, as well as KOL and creator communities.
• Coordinate cross-functional teams across design, product, and growth to ensure smooth campaign delivery.
• Manage content and social media calendars that communicate product innovation USPs, onboarding content, infra & ecosystem updates, and regular community engagement (e.g. biweekly community updates, livestreams, AMAs)
• Track and analyze key performance indicators such as user growth, partner activations, campaign conversions, and ecosystem engagement.

Who you are:

• 3 to 5 years of experience in marketing, growth, or product roles within web3, fintech, or high-velocity tech companies.
• Proven ability to design and execute product-led or growth-hacking experiments, including viral mechanics, referral loops, or incentive systems.
• Success in integrated or ecosystem marketing, preferably within Solana or similar blockchain ecosystems.
• Strong project management and stakeholder coordination skills.
• Excellent communication skills with the ability to simplify complex ideas.
• Analytical and data-driven mindset with comfort using dashboards and growth tools.
• Proactive, resourceful, and comfortable working in a fast-changing environment.

Preferred

• Familiarity with Solana’s ecosystem, wallets, and DeFi protocols.
• Experience in creator or community-focused campaigns.
• Background in event, hackathon, or partnership marketing.
• Working knowledge of CRM and marketing analytics tools.

Success metrics:

• Growth in active users, creators, and builders across Byreal products.
• Measurable lift from product-driven growth experiments and campaigns.
• Strong partner engagement and co-marketing outcomes.
• Campaigns delivered on time, with clear ROI and performance metrics.
• Growing awareness and adoption of bbSOL and Real Farmer within the Solana ecosystem.