Marketing Manager

Company Description

For four generations, Butler Specialty Company has designed furniture that brings character, craftsmanship, and personality into the home. Founded 96 years ago, Butler designs, engineers and manufactures furniture across bedroom, living, dining, outdoor, office, and bath categories. We work with interior designers, hospitality and contract partners, retailers, and e-commerce businesses across North America. We oversee products from concept through production, supported by a global sourcing network of 56 factories across 6 countries. This allows us to offer a broad assortment across styles, materials, and price points while maintaining a strong focus on design, quality, and inventory reliability. At Butler, we believe great partnerships matter just as much as great products.

Role Description

We are looking for an experienced, self-starting marketer to help lead Butler’s next phase of growth. This role combines brand, creative, digital, and growth marketing responsibilities and works cross-functionally across the company.

Key Responsibilities

• Lead Butler’s social media strategy across Instagram, Pinterest, LinkedIn, and emerging platforms to foster engagement and acquire customers
• Manage email marketing campaigns, segmenting customers and automating flows to drive conversion and retention
• Oversee quarterly print catalogs and direct mail campaigns, aligned with Butler’s branding and commercial priorities
• Improve the Butler website through Furnishweb, including landing page, merchandising, and user experience enhancements
• Support High Point showroom setup and trade show coordination
• Evolve and grow Butler’s loyalty program
• Identify and negotiate influencer and creator partnerships
• Oversee paid media campaigns across Google, Meta, Pinterest, and LinkedIn
• Partner with external agency on SEO and organic growth initiatives
• Use AI tools to support content creation and marketing workflows
• Create marketing and presentation materials for business development and key accounts
• Track performance, analyze results, and use insights to improve marketing efforts across channels

What We Are Looking For

• 3-5+ years of experience in marketing, brand strategy, or growth-focused roles
• Required experience: social media, email marketing, creative
• Bonus experience: DTC/e-commerce, B2B customer acquisition, web development, or UX design
• Interest or experience in furniture, interior design, home furnishings or luxury goods space
• Ability to think strategically while remaining hands-on in a fast-moving environment
• Proven ability to manage multiple initiatives simultaneously
• Strong communication and collaboration skills, with comfort working across department, external partners, and leadership teams
• Entrepreneurial mindset with strong problem-solving abilities and a bias toward ownership and initiative
• Naturally curious about AI tools, emerging technologies, and scalable marketing systems that improve efficiency and performance

Our Total Rewards

• Competitive compensation
• Inclusion in profit-sharing bonus program
• Excellent career pathing
• Healthcare and dental coverage
• Paid holidays and generous PTO
• Remote/hybrid work

We strive to maintain the best possible workplace environment for our employees to learn and grow within the company. We aim to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.