Sr. Director, Performance Marketing

Job Title: Sr. Director, Performance Marketing – Growth Products

Location: Remote | United States

About The Company

Our client is one of the most recognized brands in media and entertainment, actively reshaping its business to meet the needs of today’s streaming-first consumer. As part of a broader transformation, they’re investing heavily in customizable subscription products and content bundles tailored to younger, digital-native audiences. With a national presence and millions of subscribers, this is your chance to drive real growth inside a brand that still has the power to move markets.

About The Role

We’re seeking a bold and analytical Sr. Director of Performance Marketing to lead paid media strategy and execution for a fast-growing portfolio of digital streaming products—including genre-based subscriptions and freemium trial offerings. As part of the broader Marketing and Media team, you’ll be responsible for designing, optimizing, and scaling full-funnel paid campaigns that reach modern audiences beyond the company’s traditional customer base.

This individual will play a critical role in performance across digital channels—leveraging audience insights, real-time analytics, and a strong test-and-learn philosophy to drive efficient subscriber growth and maximize ROI. You'll manage media agency partners, oversee campaign strategy and execution, and help shape how this next-generation offering competes in a crowded, competitive market.

Key Responsibilities

• Own and lead paid media strategy for Growth Products, aligning with acquisition goals and product positioning
• Partner with Product Marketing and Creative to turn messaging into high-performing, audience-specific campaign tactics
• Manage agency and internal teams across digital channels (search, paid social, programmatic, OTT, etc.)
• Define, track, and optimize key performance metrics (CAC, ROAS, conversion) across campaigns
• Lead a robust testing roadmap across offers, audiences, creatives, and media mix
• Present performance insights and strategic recommendations to senior leadership
• Stay ahead of evolving consumer behaviors and competitive shifts in the streaming ecosystem
• Collaborate cross-functionally with Analytics, Finance, and Operations to ensure alignment and transparency

Qualifications

• 10+ years of experience in performance or growth marketing roles with direct media ownership
• Proven success scaling subscription-based or digital-first products (ideally within SVOD or streaming)
• Deep expertise in paid digital channels, media mix modeling, and measurement frameworks
• Results-oriented with a strong analytical mindset and ability to act on performance data
• Experience managing agencies or channel-specific internal experts
• Comfortable operating in fast-paced, high-autonomy, test-and-learn environments
• Excellent communication and stakeholder management skills
• Passion for media, entertainment, and the future of streaming