Senior Manager, Product Marketing – Growth & Acquisition

Job Title: Senior Manager, Product Marketing – Growth & Acquisition

Location: Remote (U.S.)

About The Company

Join a leading entertainment company that’s redefining how audiences discover and experience content across traditional and digital platforms. Our mission is to deliver innovation, performance, and measurable growth by connecting marketing, product, and analytics into one unified vision for customer acquisition and engagement. If you thrive at the intersection of data, storytelling, and strategy, this is an opportunity to shape how millions of viewers experience the future of entertainment.

Job Summary

The Senior Manager, Product Marketing – Growth & Acquisition will play a pivotal role in defining how the company attracts, converts, and retains the next generation of streaming subscribers. This role will focus on developing strategic frameworks, insights, and go-to-market direction for emerging genre-based and customizable streaming products. Rather than executing campaigns, this role identifies growth opportunities, translates insights into strategy, and enables cross-functional teams to execute with clarity, speed, and impact.

Key Responsibilities

• Develop comprehensive growth and acquisition strategies that define how pricing, offers, and creative connect across the customer journey.
• Collaborate cross-functionally to design and analyze A/B and multivariate tests across pricing, packaging, and messaging to optimize acquisition performance.
• Identify gaps, opportunities, and whitespace through market performance analysis, audience behavior insights, and competitive benchmarking.
• Partner with Product, Media, Lifecycle, Finance, and Analytics teams to ensure strategic alignment across forecasting, offer design, and performance tracking.
• Support subscriber and revenue forecasting efforts, modeling performance and ROI across acquisition initiatives.
• Synthesize insights into clear, executive-ready strategic recommendations, connecting performance data to business outcomes.
• Develop dashboards and reporting frameworks that track key KPIs such as subscriber growth, SAC, ARPU, churn, and lifetime value.
• Collaborate with leadership to shape product roadmaps and inform marketing priorities through data-driven insight.

Requirements

• Education:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Experience:

• 5–7 years of experience in marketing strategy or acquisition within subscription-based or digital media businesses.

• Proven success developing growth and go-to-market frameworks that guide resource allocation and execution.

• Experience analyzing A/B tests, audience segmentation, lifecycle marketing, and funnel optimization.

• Skills:

• Strong analytical foundation and ability to transform data into actionable strategy.

• Proficiency in Excel and PowerPoint; familiarity with BI tools such as Tableau or Power BI.

• Excellent storytelling and communication skills with the ability to simplify complex insights.

• Highly organized, self-starter, and adept at managing multiple initiatives simultaneously.

• Collaborative mindset with a problem-solving orientation and the ability to influence cross-functional teams.

Why Join Us

This is a high-visibility opportunity to connect strategy to execution and drive measurable impact across a growing streaming portfolio. You’ll play a leading role in shaping how products are positioned, how audiences are acquired, and how marketing investments translate into real business growth. If you’re passionate about strategy, innovation, and storytelling through data, this role is built for you.