Data Analyst

Job Title: Data Analyst – Marketing & Operations Analytics

Location: US Remote

About The Company

A fast-growing analytics and digital transformation firm supporting major clients in the financial services industry. We are committed to delivering intuitive, automated, and insight-driven solutions that empower clients to make data-backed decisions. Our culture fosters innovation, collaboration, and professional growth while maintaining a strong commitment to quality and client success.

Job Summary

We are looking for a strategic Data Analyst – Marketing & Operations Analytics to join our Financial Services Analytics team in a fully remote role. The ideal candidate is a strategic thinker with a strong analytical foundation and 3–6 years of experience, particularly in marketing and operations analytics within financial services. This role will support high-impact initiatives for a leading U.S. bank, focusing on marketing attribution, personalization, dashboard development, and cross-domain analytics.

Key Responsibilities

• Marketing Analytics & Optimization:
• Develop single and multi-touch attribution models, support Marketing Mix Modeling (MMM), and perform ROI simulations to optimize campaign spend and performance.
• Customer & Campaign Personalization:
• Analyze customer journey and behavioral data to segment audiences and support creation of personalized marketing content, channels, and offers.
• Dashboard Development:
• Partner with cross-functional teams (credit risk, marketing, finance, collections) to design and maintain executive-ready dashboards that translate raw data into actionable insights.
• Data Requirements & Governance:
• Identify and resolve data gaps, document data requirements and lineage, and collaborate with engineering teams to ensure scalable and secure data integration.
• Cross-Domain Analytics Support:
• Drive additional analytics use cases in operations and customer experience. Analyze web logs and service tickets, support A/B testing, and provide insights for Gen-AI-driven automation initiatives.

Requirements

• Education: Bachelor's degree in Data Science, Statistics, Marketing Analytics, or related field; or equivalent experience.

• Experience: 3–6 years in data analytics, preferably in marketing analytics or financial services.

• Skills:

• Strong SQL and Python skills (SAS a plus)

• Experience with dashboarding tools like Tableau

• Familiarity with STA, MTA, and MMM methodologies

• Strong understanding of segmentation and personalization strategies

• Excellent communication skills and ability to work in matrixed environments

• Other: Must be authorized to work in the United States. Remote work eligible.

Preferred Qualifications

• Prior experience in personal loans, consumer lending, or card-based financial products
• Experience in consulting environments
• Exposure to Gen-AI analytics and automation use cases
• Demonstrated ability to deliver actionable insights through data storytelling

Benefits

• Competitive Salary
• Health and Wellness: Comprehensive medical, dental, and vision coverage; wellness incentives
• Work-Life Balance: Generous PTO policy, remote work flexibility
• Professional Development: Access to training programs and upskilling opportunities
• Additional Perks: Team events, cross-functional collaboration, and innovation-driven culture