Senior Social Media Manager

Senior Social Media Manager

📍 Remote (U.S.-based) or Hybrid in Burlingame, CA | 💼 Full-Time

About Burlingame Studios

We're the team behind Garden Joy—the #1 Outdoor Design Game where players transform stunning outdoor spaces using real-life plants, trees, and decor. Backed by Scopely and crafted by lifestyle gaming veterans, Garden Joy is part gardening, part design, and all creativity.

Now we’re looking for a Senior Social Media Manager to help us grow and energize our player community—and make Garden Joy one of the most beloved lifestyle gaming brands in the world.

The Role

As our social lead, you’ll be the voice of Garden Joy across all social platforms. From trend-reactive videos to high-impact campaigns, you’ll shape how millions of players engage with our brand every day. If you live and breathe short-form content, thrive in fast-paced environments, and love working at the intersection of gaming, design, and pop culture—you’re in the right place.

What You’ll Do

• Own and execute social strategy across Instagram, Facebook, TikTok, and emerging platforms
• Build and manage a dynamic, platform-native content calendar (think Reels, Stories, memes, creator collabs)
• Collaborate with marketing, creative, and product teams to support game updates, events, and key moments
• Spot cultural trends and adapt them to resonate with our players
• Track KPIs like engagement, reach, and sentiment—and use insights to improve performance
• Engage directly with our player community, building a fun, inclusive voice across platforms
• Work with UGC creators and influencers to create buzz-worthy content
• Partner with UA and paid media teams to align organic and paid efforts
• Manage and moderate player communities (e.g., Facebook Groups) using scalable tools and standards

What We’re Looking For

• 5+ years managing social for games, mobile apps, or consumer brands
• Strong command of TikTok, Instagram, Facebook, and up-and-coming channels
• Deep experience with short-form video—scripting, storyboarding, directing, and analyzing performance
• Excellent writing and storytelling chops, with a clear and consistent voice
• Hands-on comfort with tools like CapCut, Canva, Adobe Suite, ChatGPT, etc.
• Experience building UGC campaigns and working with creators/influencers
• Familiarity with tools like Later, Sprout Social, Hootsuite, etc.
• Passion for mobile games, design, gardening, home décor, or simulation games is a big plus

Why Join Us

• A successful, growing game with a passionate audience
• A creative team that values player-first thinking and bold ideas
• Room to shape the voice, look, and culture of a breakout lifestyle game
• Competitive pay, equity, and benefits