Bulletproof is an omni-channel content driven consumer products company. Bulletproof’s Brand Purpose is focused on functional nutrition, here to prove that better is closer than you think. We re-imagine nutrition with science-backed and thoughtfully sourced ingredients to create quality additions to your daily wellness routine. Whether you’re supplementing your vitamin intake or fueling your workout, Bulletproof can help you discover what better feels like.

Bulletproof is a team of experienced professionals working to make high performance a daily reality for everyone on the planet. While our culture is casual and our workplace flexible, the team is passionate, customer driven, meaningfully connected, smart, and results focused.

Our customers know that our coffee, beverages, food, and supplements are the purest you can get anywhere, and you can expect to feel a difference in how you perform the first time you experience them. Environmentally conscious and ethically sourced products build a sustainable foundation for future generations to thrive. Bulletproof coffee has developed a cult following across the nation as a drink that provides sustained energy, while also programming your body to burn fat for energy. In addition to providing convenient access to products through eCommerce, Bulletproof has also launched products in various nation-wide retailers (e.g. Whole Foods Market, Sprouts, Kroger).

At Bulletproof 360, Inc. (“Bulletproof”), we welcome employees and candidates with different backgrounds and perspectives. We value and trust each other – including our differences – while remaining true to our mission of improving lives. We encourage a corporate culture of self-expression, asking employees to be authentic to themselves. Our team brings together their unique perspectives, experiences, and passions in the work they do because we believe diversity makes us stronger, together.

Bulletproof aims to create a workplace that celebrates the diversity of our employees at all levels of the workforce without regard to age, race, color, sex, national origin, religion, sexual orientation, veteran status, gender identity and/or expression, disability or any other laws. We strive to take steps in our recruiting practices by promoting diversity and fostering inclusion throughout our interview and hiring process, working toward the goal of a diverse and inclusive workforce.

Position Overview:

Bulletproof is seeking a strategic and experienced Senior Retention Marketing Manager to lead the charge in growing customer lifetime value and maximizing the performance of our 8-figure retention business. Retention is core to our DTC success, and this role will own the strategic roadmap for lifecycle marketing across subscription, email, SMS, and post-purchase journeys—while managing a CRM Manager and collaborating cross-functionally.

You’ll bring a proven track record of driving measurable growth through retention strategies, with a strong understanding of how to scale both subscription and non-subscription customer relationships.

Additionally, this position requires a hands-on expert, using the tools and data that power high-performing lifecycle programs.

Key Responsibilities:

Strategy & Leadership

Own and evolve the retention marketing strategy, with a heavy focus on subscription optimization, churn reduction, profitability and LTV growth.
Lead and mentor the CRM Manager, ensuring high-quality campaign execution, performance tracking, innovation and ongoing learning.
Build and manage full funnel lifecycle journeys across onboarding, replenishment, winback, and loyalty touchpoints.
Proven experience driving measurable growth through strong Retention strategies.

Channel & Program Ownership

Oversee all owned channel initiatives (email, SMS, and other post-purchase flows) and ensure they are tightly aligned with brand, product, and promotional priorities.
Drive segmentation, personalization, and automation strategies to deliver tailored customer experiences.
Lead the optimization of loyalty, referral, and proactive churn-prevention programs.

Collaboration & Integration

Work closely with channel owners within the DTC team to align lifecycle marketing with merchandising and site experience.
Partner with the Development team to support technical retention enhancements including subscription and loyalty flows.
Align with Acquisition and Content leads to ensure a seamless customer experience from acquisition to retention.
Collaborate cross-functionally with Brand Marketing team to ensure retention campaigns are compelling, cohesive, and on-brand.
Collaborate with Finance to ensure retention strategies support business-wide profitability and contribution margin goals.

Insights & Optimization

Own key retention KPIs including MRR, LTV, repeat purchase rate, churn, AOV and subscription take rate.
Design and lead retention testing roadmap to improve messaging, offers, timing, and segmentation.
Translate data into insights and strategic actions to improve performance across cohorts.

Qualifications:

Experience owning and leading the strategy for an 8-figure retention business, with a clear ability to drive sustainable growth through lifecycle programs.
Must have hands-on experience with tools such as Skio (or equivalent subscription platforms), Klaviyo (email), Postscript (or comparable SMS tools) and Shopify Plus (ecommerce platform).
CPG industry experience a must (ideally coffee or wellness categories).
Strong track record of driving measurable growth through subscription and non-subscription retention strategies.
Direct experience managing a subscription program, with a deep understanding of the drivers of subscription retention and growth.
Proven ability to lead, manage cross-functional initiatives, and drive measurable business outcomes.
Strong forecasting and analytical skills.
Robust experience leveraging data and building actionable reports to inform strategy and optimization.
Excellent communication, project management, and collaboration skills.

Professional traits that are not unique to this position, but necessary for Bulletproof leaders:

Exhibits excellent judgment
Entrepreneurial problem solver with strong troubleshooting skills
Vocally self-aware and curious
Results oriented
Hires great people. Develops great people
Ability to effectively manage time, multi-task, and prioritize projects to meet established deadlines
Ability to communicate clearly and concisely, both verbally and written
Has relentlessly high standards
Thinks strategically, but stays on top of tactical execution
You love learning, and it’s one of the things you do to make yourself better every single day

Annual base salary gross: $150,000 - $165,000. The base salary range represents the anticipated low and high end of the salary range for this position. The base salary is one component of the total compensation package for employees. Other benefits include performance bonus program, generous time-off, flexible schedules, comprehensive health insurance (several options to choose from), 401k program with company match, paid parental leave, company paid disability insurance, and bulletproof.com store discount & credit.