Growth Marketing Lead

What you'll own

• Digital growth end to end. Performance marketing, affiliates/KOL and CRM, website and SEO, paid across Meta and Google. You move downloads, sales, revenue, CAC, and ROAS.
• Own the full digital funnel from awareness through retention [awareness, sign-up, delivery, setup, first transaction, repeat] and find where merchants stall. Work with the Product team to deliver the fixes.
• Commerce. TikTok Shop, Shopee, and Lazada storefronts, plus livestream selling. You own GMV and number of sales as a real channel.
• The activation and referral loop. Turn new merchants into transacting, repeat ones through onboarding, CRM.

Qualifications

Must-have

• 7-10 years in growth, performance, or e-commerce for a fintech, payments, or transactional product, ideally emerging market. You know the acquisition-to-retention funnel.
• Ran digital performance hands-on and hit CAC, ROAS, and GMV targets, with real before-and-after figures.
• A 0-to-1 builder. Stood up acquisition from near-zero and found efficient channels on a thin budget.
• Numerate. Turn a revenue target into a download and activation plan, run experiments, live in an analytics tool.
• Manila-based, fluent in the local merchant and creator scene, and in Tagalog.

Nice to have

• CRM and lifecycle depth [retention, repeat, cohorts].
• Built e-commerce or livestream commerce on TikTok Shop, Shopee, or Lazada, with sales to show for it.
• Hands-on KOL or UGC experience at volume.
• AI-native working style [Claude, n8n]. The team runs lean.

Is this you?

Yes if:

• You want to own a market's digital growth and commerce end to end.
• You are as comfortable running paid performance or KOL reach-out as you are building a marketplace storefront.
• You do your best work when there is no playbook yet, and you get your signal from shipping and measuring in the market.

No if:

• You want to own a brand or content [Product Marketing owns those].
• You have only run one channel and want to stay there [this role spans performance, SEO, marketplaces, and livestream].
• You want a fully built team on day one.