Digital Marketing Manager

Role Overview

Building Hope is seeking a Digital Marketing Manager to lead visual content creation and execute integrated digital campaigns across multiple channels. This position requires a unique blend of graphic design expertise, digital marketing strategy, and project management capabilities.

The ideal candidate is a designer first and marketer second—someone who can create compelling visual assets, develop strategic approaches to discoverability and conversion, and manage campaigns from concept through launch.

Key Responsibilities

Graphic Design & Visual Content

● Design high-quality graphics for email, social media, web, presentations, landing pages, digital

advertising, and event materials

● Develop and maintain templates for ongoing marketing initiatives

● Ensure brand consistency across all visual assets

● Partner with the Director of Marketing on visual direction and brand standards

Digital Campaign Execution

● Plan, execute, and optimize integrated campaigns across email, social media, web, paid media,

content marketing, and events

● Manage campaign timelines, deliverables, and performance benchmarks

SEO, GEO & Discoverability

● Implement on-page SEO best practices, including metadata, headers, internal linking, and image

optimization

● Execute GEO targeting strategies for regional and market-specific campaigns

● Support keyword research and content optimization efforts

● Monitor organic performance and provide strategic recommendations

Email Marketing, Automation & CRM

● Build and segment email lists for targeted outreach

● Design and develop email templates aligned with brand standards

● Create nurture workflows and automated drip campaigns

● Manage lead scoring, routing, and lifecycle stage progression

Website & Conversion Optimization

● Update website content and landing pages

● Implement design and user experience improvements

● Optimize conversion pathways using data-driven insights

Paid Media Management

● Design creative assets for paid advertising campaigns

● Manage campaigns across LinkedIn, Meta, and Google platforms

● Monitor budgets, performance metrics, and return on investment

Marketing Operations & Project Management

● Track project tasks, milestones, and deadlines

● Proactively identify and communicate risks and bottlenecks

Analytics & Reporting

● Build dashboards and generate recurring performance reports

● Track conversions, attribution models, and campaign ROI

● Translate data into actionable strategic insights

Qualifications

● 5+ years of experience in digital marketing and graphic design

● Degree in Marketing or related field

● Strong portfolio demonstrating digital design capabilities

● Proficiency in Canva and Adobe Creative Suite

● Working knowledge of SEO and GEO targeting strategies

● Experience with email marketing platforms and CRM systems

● Excellent written and verbal communication skills

● Self-motivated with strong creative problem-solving abilities and meticulous attention to detail

● Proven ability to work both independently and collaboratively in a dynamic environment

Required Tools & Platform Experience

● Design: Canva, Adobe Creative Suite

● CRM: HubSpot, Zoho, or similar platforms

● Email: Mailchimp or comparable email service providers

● Analytics: Google Analytics (GA4)

● Advertising: Meta Ads Manager, LinkedIn Campaign Manager, Google Ads

● CMS: Webflow, WordPress, or similar content management systems

● Project Management: Monday.com, Asana, or comparable tools

Preferred Qualifications

● Experience in education, nonprofit, or mission-driven organizations

● Basic HTML/CSS knowledge

● Motion graphics or video editing capabilities

Position: Digital Marketing Manager

Department: Marketing

Reports To: Director of Marketing

Job Type: Full-time

Salary Range: $65,000–$85,000