Director of Marketing Operations

Description

We are looking for a Director of Marketing Operations to join our team! The Director of Marketing Operations will be a critical leader responsible for building, managing, and optimizing the marketing technology stack and processes across Builders Capital's diverse business lines. This role requires deep expertise in HubSpot, strong analytical skills, and the ability to translate marketing strategies into efficient and scalable operational workflows. You will be instrumental in ensuring data integrity, driving marketing automation, enabling effective reporting, and maximizing the ROI of our marketing investments.

Builders Capital is the nation's leading private construction lender, providing innovative financing solutions to professional homebuilders. We are committed to empowering our clients with the capital and expertise they need to succeed in the dynamic residential construction market.

What You’ll Do

Marketing Technology Strategy & Management:

• Develop and execute the overall marketing technology strategy, ensuring alignment with marketing goals and business objectives across all business lines.
• Evaluate, select, implement, and manage marketing technology platforms and integrations, with a primary focus on HubSpot as the central marketing automation platform.
• Maintain a comprehensive understanding of the capabilities and best practices within HubSpot.
• Oversee the integration of HubSpot with other critical business systems (e.g., sales enablement tools).

HubSpot Administration & Optimization

• Serve as the primary marketing administrator for the HubSpot platform, managing user access, workflows, integrations, and data hygiene.
• Design, build, and optimize marketing automation workflows within HubSpot to nurture leads, segment audiences, and personalize communications across various business lines.
• Develop and manage HubSpot email templates, landing pages, forms, and other marketing assets, ensuring brand consistency and optimal performance.
• Implement and manage HubSpot reporting and analytics dashboards to provide insights into campaign performance, lead generation, and overall marketing effectiveness.
• Stay up-to-date with the latest HubSpot features and updates, proactively identifying opportunities for leveraging new functionalities.

Marketing Data Management & Analytics

• Establish and enforce data governance policies and procedures to ensure data accuracy, consistency, and completeness within HubSpot and integrated systems.
• Develop and maintain data segmentation strategies to enable targeted and personalized marketing campaigns.
• Analyze marketing data to identify trends, opportunities for optimization, and insights to inform strategic decisions across all business lines.
• Create and deliver regular reports and dashboards on key marketing metrics to stakeholders.
• Implement and manage Google Analytics and Google Tag Manager to track website traffic, user behavior, and campaign performance.
• Develop and maintain Google Analytics dashboards and reports to provide insights into website and campaign performance.

Process Development & Optimization

• Define, document, and implement efficient marketing processes and workflows across all business lines.
• Identify and eliminate bottlenecks in marketing operations to improve efficiency and productivity.
• Collaborate with marketing teams to understand their needs and develop solutions that streamline their workflows.

Lead Management & Lifecycle Optimization

• Design and manage the lead lifecycle within HubSpot, ensuring effective lead routing, scoring, and nurturing processes across different business lines.
• Collaborate with sales operations to ensure seamless lead handoff and alignment between marketing and sales efforts.
• Continuously analyze and optimize the lead management process to improve conversion rates.
• Compliance & Governance:
• Ensure marketing operations activities comply with relevant data privacy regulations (e.g., GDPR, CCPA).
• Implement and maintain appropriate data security measures within marketing systems.

Team Leadership & Collaboration

• Lead and mentor high-performing marketing operations professionals
• Foster a collaborative and innovative team environment.
• Work closely with marketing managers across different business lines, as well as sales, IT, and other cross-functional teams.
• Manage relationships with external vendors and agencies related to marketing technology.

Requirements

• Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
• 10+ years of experience in marketing operations, with a significant portion dedicated to managing and optimizing the HubSpot platform.
• Expert-level proficiency in HubSpot Marketing Hub (required), with strong knowledge of Sales Hub preferred.
• Strong expertise within the Microsoft suite.
• Strong expertise in Google Analytics and Google Tag Manager.
• Proven ability to build and manage complex marketing automation workflows in HubSpot.
• Deep understanding of marketing analytics, reporting, and data management best practices.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously across different business lines.
• Strong communication, collaboration, and interpersonal skills.
• Experience with Webflow, Zapier and Tableau preferred.
• Experience integrating HubSpot with other marketing and business systems.

Benefits

At Builders Capital, we believe in taking care of our team. Here’s a sneak peek at the benefits that come with joining us:

• Innovative Environment: Join a forward-thinking company at the forefront of the construction finance industry with access to cutting-edge technology and resources.
• Work Flexibility: Enjoy a flexible work environment where you can balance team leadership with your personal life.
• National Impact: Be part of a nationwide operation that’s shaping the future of construction financing and making a difference for builders, developers, and homeowners across the U.S.
• Health Insurance – We’ve got you covered! Builders Capital pays 100% of your medical insurance premiums to keep you healthy and stress-free, offering a PPO and HSA plans.
• Health Savings Account (HSA) – We contribute annually into your HSA account (prorated from your hire date) and for those the select our HSA plan.
• Competitive Compensation – We offer competitive wages that reward your expertise and hard work.
• Paid Time Off – Take time to recharge with 3 weeks of paid time off each year.
• Paid Holidays – Enjoy 10 paid holidays throughout the year so you can spend quality time with family, friends, or doing whatever you love.

We’re here to support you both professionally and personally—because when you thrive, we all thrive.

This job posting highlights the most critical responsibilities and requirements of the job; however, there may be additional duties, responsibilities, and qualifications for this job.

Construction Loan Services II LLC (Builders Capital) and its affiliates are Equal Employment Opportunity (EEO) employers and welcome all qualified applicants. This is a full-time exempt position. The job description contained herein is not intended to be a comprehensive list of the duties and responsibilities of the position, which may change without notice.