Vice President Marketing

One of our clients, a B2B SaaS startup with approximately 100 employees and ARR in the tens of millions of dollars, is seeking a VP Marketing to accelerate its global growth.

The primary focus of this role is Growth: building a scalable demand engine, generating qualified enterprise pipeline, and increasing marketing’s contribution to revenue.

The company is looking for a marketing executive who combines broad functional leadership with deep expertise in demand generation, funnel performance, and measurable customer acquisition.

The Opportunity

You will own the marketing strategy and lead execution through team leaders, with a clear mandate to turn business growth objectives into effective programs and measurable results.

While the role includes responsibility for positioning, Product Marketing, and brand, its central priority is commercial growth. Success will be measured by pipeline creation, conversion performance, acquisition efficiency, and revenue contribution.

What You Will Lead

• Define the growth strategy across priority markets, customer segments, and acquisition channels.
• Build and scale demand programs that consistently generate qualified enterprise opportunities.
• Identify constraints across the marketing funnel and improve conversion from initial engagement through sales opportunity creation.
• Oversee integrated acquisition programs across paid media, organic channels, content, ABM, events, partnerships, and outbound.
• Lead the website and digital experience as engines for demand capture and conversion.
• Establish a structured approach to experimentation, using results to refine campaigns, messaging, channels, and investment.
• Guide Marketing Operations across automation, lead management, attribution, reporting, and funnel analytics.
• Oversee the SDR function and align its priorities with Marketing and Sales.
• Manage and develop team leaders, setting clear targets and accountability for business outcomes.
• Own marketing budgets and forecasts, directing resources toward effective and scalable growth opportunities.
• Ensure positioning, Product Marketing, and sales enablement support buyer engagement and commercial performance.
• Partner with executive leadership, Sales, Product, and Customer Success on go-to-market priorities.
• Present performance, forecasts, and investment recommendations to executive leadership and the board.

What You Bring

• Proven experience leading a marketing or growth function in a B2B SaaS company as VP Marketing, VP Growth, Head of Marketing, or an equivalent senior leader.
• A strong track record in Growth and Demand Generation, with direct ownership of qualified pipeline targets and measurable revenue contribution.
• Experience marketing to enterprise customers and supporting complex buying processes.
• Demonstrated success scaling acquisition channels and improving funnel conversion and marketing efficiency.
• Strong expertise in digital marketing, website performance, experimentation, and conversion optimization.
• Experience overseeing Marketing Operations, automation, attribution, and performance reporting.
• Experience leading SDR/BDR activity and building effective alignment with Sales.
• Proven experience managing team leaders.
• A strong command of SaaS economics and marketing metrics, including CAC, pipeline coverage, conversion rates, and marketing-sourced revenue.
• Ability to prioritize growth opportunities and make clear investment decisions based on data.
• Broad marketing judgment across positioning, Product Marketing, and brand.
• A practical leadership style and willingness to remain hands-on when needed.
• Excellent English communication and presentation skills.

An Advantage

• Experience leading growth in a B2B SaaS company with ARR in the tens of millions of dollars.
• Experience scaling marketing in a startup with an established revenue base.
• Experience with global enterprise markets and account-based programs.

Location: Tel Aviv, hybrid

Company size: Approximately 100 employees

Seniority: VP

Employment: Full-time