Marketing Leader

Hình thức làm việc

Full-time

Kinh nghiệm

4-6 năm

Mức lương

Up to 40M

Vị trí làm việc

Hà Nội

Deadline

31/08/2025

Số lượng tuyển

1

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About Us

We’re an innovative and experienced eCommerce agency dedicated to delivering impactful solutions. With a legacy dating back to 2006, On Tap is one of the longest-standing experts in the eCommerce space. As the first Magento Solution Partner in the UK in 2007—and among the first five globally—we’ve been at the forefront of digital commerce from the start.

Our expertise has since grown to include platforms like Adobe Commerce, Shopware, Shopify, BigCommerce, and more. In September 2024, On Tap officially joined the ecosystem of BSS Group—the trusted full-service eCommerce solutions provider, for strategic global expansion.

We’re seeking a hands-on Marketing Lead who turns strategy into results. You’ll build and scale a lean, high-impact marketing engine focused on generating qualified leads and supporting sustainable business growth. This role combines leadership and execution—you’ll guide the team, collaborate with senior stakeholders and sales, and take full ownership of our positioning, messaging, and performance.

Key Responsibilities

• Strategy: Define quarterly/annual marketing strategy and channel priorities in line with business goals
• Positioning: Refine messaging and value propositions across touchpoints (site, campaigns, partner materials, etc.)
• Team alignment: Translate strategy into plans the SEO, content, ads, and email teams can execute. Manage agencies/vendors as needed.
• Performance: Track KPIs, lead monthly reviews, and adjust based on what moves the needle
• Growth experiments: Launch and test new acquisition or brand-building initiatives without waiting for permission
• Leadership visibility: Communicate marketing impact to senior leadership with clarit

Qualifications

• 4–6+ years of experience in tech marketing, including at least 2 years in a global B2B/B2C eCommerce agency environment.
• 2+ years of experience leading both internal and outsourced teams.
• Excellent English for business communication (both written and verbal)
• Proven track record of lead generation and marketing automation
• Experience building funnels from scratch and aligning marketing with sales
• Strong grasp of low-volume, high-value markets and complex buyer journeys
• Comfortable switching between strategy and execution—you’re hands-on
• Data-savvy: you track performance, optimize conversions, and justify spend
• Outcome-driven: you measure success by qualified leads and pipeline, not just channel metrics
• Excellent communicator, confident working with senior stakeholders and cross-functional teams
• Highly organized, proactive, and accountable

Nice to Have

• Strong understanding of SEO, SEM, and B2B content strategy
• Background in writing clear, compelling, and value-driven messaging—especially for technical or ecommerce-savvy audiences
• Familiarity with the Magento and/or Shopify ecosystem
• Past experience owning lead generation or revenue-focused marketing programs
• Comfort working across time zones and distributed teams

Benefits

• Salary: Up to 40M, reviewed every 6 months
• Growth and learning opportunities across technologies and platforms
• 5-day workweek, remote working day (manager accepted)
• Agile working environment that respects differences and focuses on human development
• Team-building events, picnics, and summer trips
• Scenic office on 15th floor. Free access to tea and coffee
• 13.5 days of annual absence (12 days in accordance with the law + 1.5 days company trip)
• Social and health insurance in accordance with the Vietnam Labor Code
• Birthday gifts, seniority allowance, course & certificate coverage

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Chia sẻ

Key Responsibilities

• Strategy: Define quarterly/annual marketing strategy and channel priorities in line with business goals
• Positioning: Refine messaging and value propositions across touchpoints (site, campaigns, partner materials, etc.)
• Team alignment: Translate strategy into plans the SEO, content, ads, and email teams can execute. Manage agencies/vendors as needed.
• Performance: Track KPIs, lead monthly reviews, and adjust based on what moves the needle
• Growth experiments: Launch and test new acquisition or brand-building initiatives without waiting for permission
• Leadership visibility: Communicate marketing impact to senior leadership with clarit

Qualifications

• 4–6+ years of experience in tech marketing, including at least 2 years in a global B2B/B2C eCommerce agency environment.
• 2+ years of experience leading both internal and outsourced teams.
• Excellent English for business communication (both written and verbal)
• Proven track record of lead generation and marketing automation
• Experience building funnels from scratch and aligning marketing with sales
• Strong grasp of low-volume, high-value markets and complex buyer journeys
• Comfortable switching between strategy and execution—you’re hands-on
• Data-savvy: you track performance, optimize conversions, and justify spend
• Outcome-driven: you measure success by qualified leads and pipeline, not just channel metrics
• Excellent communicator, confident working with senior stakeholders and cross-functional teams
• Highly organized, proactive, and accountable

Nice to Have

• Strong understanding of SEO, SEM, and B2B content strategy
• Background in writing clear, compelling, and value-driven messaging—especially for technical or ecommerce-savvy audiences
• Familiarity with the Magento and/or Shopify ecosystem
• Past experience owning lead generation or revenue-focused marketing programs
• Comfort working across time zones and distributed teams

Benefits

• Salary: Up to 40M, reviewed every 6 months
• Growth and learning opportunities across technologies and platforms
• 5-day workweek, remote working day (manager accepted)
• Agile working environment that respects differences and focuses on human development
• Team-building events, picnics, and summer trips
• Scenic office on 15th floor. Free access to tea and coffee
• 13.5 days of annual absence (12 days in accordance with the law + 1.5 days company trip)
• Social and health insurance in accordance with the Vietnam Labor Code
• Birthday gifts, seniority allowance, course & certificate coverage