APAC Marketing Manager – Product Certification

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Job Title: APAC Marketing Manager – Product Certification

Reports to: APAC Marketing Manager – Regulatory Services

Location: China Remote

About The Role

The Marketing Manager will be responsible for driving the growth of the sales pipeline through quality lead generation activities. This role will focus on fostering close professional relationships with commercial colleagues, representing product certification marketing within the region, and ensuring the successful execution of both traditional and digital marketing strategies. The primary objective is to create, execute, and optimize the local annual marketing plan for product certification, and market access service portfolio, utilizing a full spectrum of digital and traditional marketing channels. This position plays a critical role in increasing market share, revenue, and profitability through strategic marketing campaigns, events, partnerships, and data-driven digital marketing initiatives. This role will be remote working in China and report to the APAC Marketing Manager – Regulatory Services.

Responsibilities

• Lead the development and execution of the local annual marketing plan, aligning with the global strategy and focusing on key growth areas in the territory.
• Develop integrated marketing plans that incorporate digital advertising campaigns across platforms such as Baidu Ads, Google Ads, Bing Ads, and social media channels such as WeChat ensuring alignment with overall marketing objectives.
• Work with the Global RS Website team and content specialists to maintain and enhance local web presence, focusing on user experience and conversion rate optimization.
• Collaborate with the local commercial teams to support and execute major trade shows and BSI-specific client events, seminars, webinars, and workshops in APAC.
• Partner with the RS analytics team to ensure accurate data segmentation, supporting targeted lead generation campaigns.
• Act as the regional voice within the global marketing team, representing the interests and needs of the APAC market.

Occasional travel is required for core meetings and events (up to 20%)

To Be Successful In The Role, You Will

• Be educated to degree level.
• Demonstrated track record of planning and executing successful integrated marketing campaigns.
• End to end event management experience, with demonstrable examples of event selection, planning and follow up with positive impact/ROI.
• Experience with marketing automation tools, creating emails and landing pages.
• Experience using Social Media platforms (paid and organic) including LinkedIn.
• Excellent level of written and spoken English and Mandarin Chinese.
• Japanese and/or Korean advantageous.

BSI offers a competitive total reward package, an independent and varied job in an international environment, flexible working hours, ongoing training and development with the inclusion of 15-days annual leave, paid sick leave, bank holidays, health insurance, life insurance, maternity leave, nursing leave, paternity leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.

Do you believe the world deserves excellence?

We are proud to be the business improvement company for other organisations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in.

Headquartered in London, BSI is the world's first national standards organization with more than 100 years of experience. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries: from aerospace and automotive to food, construction, energy, healthcare, IT and trade sectors. Incorporated by Royal Charter, we’re truly impartial, and home to the ultimate mark of trust, the Kitemark.

Through our unique combination of consulting, training, assurance and regulatory services we bring solid and broad knowledge to every company.

If you want to contribute to this inspiring challenge, bring your open and enthusiastic mindset to our dynamic team, apply now and become part of the BSI family!

_D&I Policy

_BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. _Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization all while having fun doing great work. BSI is a community where everyone can thrive.

_If you require any reasonable accommodations to be made on account of a disability or impairment throughout out our recruiting process, please inform your Talent Acquisition Partner.

Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.

BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.