Are you a creative strategist with a passion for luxury branding and digital storytelling? We’re looking for a Social Media Manager to shape our brand’s online presence and drive engagement across multiple platforms. In this role, you’ll craft and execute a strategic social media plan that embodies our luxury positioning, captivates our audience, and enhances brand loyalty.

Job Highlights

Hourly Rate: The equivalent of US$ 5.7 per hour in the applicant’s local currency

Number of Paid Hours Per Week: 40 hours a week

Schedule: Monday - Friday 9:00 am- 6pm California time (includes 1-hr unpaid break)

PST

Work Arrangement: Work from home

Contract: Independent Contractor

Side Note: Since this is a permanent work-from-home position and the arrangement is that of an “Independent Contractor,” the selected candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

Responsibilities

1. Strategy Development:

- Develop and implement a comprehensive social media strategy that aligns with the brand’s goals and values.

- Identify target audiences and create tailored content strategies to engage and grow our community.

- Monitor trends in social media, fashion, luxury, and digital marketing to keep the brand ahead of the curve.

2. Content Creation and Curation:

- Collaborate with the creative team to produce high-quality, visually stunning content that showcases our products and brand story.

- Write compelling captions and develop content calendars that highlight product launches, brand stories, events, and campaigns.

- Ensure all content reflects the brand’s voice, aesthetics, and values.

3. Community Management:

- Engage with our social media community by responding to comments, messages, and mentions in a timely and brand-appropriate manner.

- Foster relationships with influencers, brand ambassadors, and luxury enthusiasts to build brand loyalty and advocacy.

- Monitor and report on feedback and trends within the community to improve engagement strategies.

4. Analytics and Reporting:

- Track, analyze, and report on key performance metrics, including engagement rates, follower growth, and conversion rates.

- Use insights to optimize content and strategy, ensuring continuous improvement and alignment with business objectives.

- Present regular reports to the management team with actionable recommendations based on data analysis.

5. Paid Social Media Advertising:

- Plan and execute paid social media campaigns to boost brand visibility, engagement, and sales.

- Work with the marketing team to ensure paid campaigns are aligned with broader marketing efforts and objectives.

6. Brand Collaboration and Partnerships:

- Identify and collaborate with influencers, partners, and other brands to create engaging content and reach new audiences.

- Manage influencer relationships, including contract negotiations, content approvals, and performance tracking.

7. Crisis Management:

- Monitor brand mentions and social media activity to identify potential issues.

- Develop and execute crisis management protocols to protect the brand’s reputation.

8. Upload new products to our two websites, conduct price research on competitors, and write AI-assisted product descriptions based on given parameters.

Requirements

- Bachelor’s degree in Marketing, Communications, or a related field.

- 3-5 years of experience managing social media for luxury brands, ideally in the jewelry or fashion industry. (APPLICANTS MUST SUBMIT PORTFOLIOS)

- Strong understanding of social media platforms (Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter, YouTube) and their respective audiences.

- Proven track record of creating engaging content and growing social media presence for luxury brands.

- Exceptional writing, editing, and communication skills with a keen eye for detail.

- Proficiency in social media management tools (e.g., Hootsuite, Later, Sprout Social) and analytics platforms.

- Creative mindset with a passion for storytelling and luxury branding.

- Strong organizational and project management skills with the ability to manage multiple projects simultaneously.

- Ability to work independently and as part of a team in a fast-paced, dynamic environment.

- Knowledge of paid social media advertising and experience running successful ad campaigns.

- Familiarity with SEO, digital marketing, and influencer marketing strategies.

- E-commerce experience is a big plus

Independent Contractor Perks

- Permanent Work from Home

- Immediate Hiring

- Steady freelance job

Reminder

Apply directly to the link provided; you will be redirected to BruntWork’s Career Site. You must apply using the said link to complete the initial requirements, which includes pre-screening assessment questions, technical check of your computer, and voice recording.

APPLICATIONS WITH COMPLETE REQUIREMENTS WILL BE PRIORITIZED.

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