Social Media Manager (Meta Ads Specialist)

Our client is seeking a highly skilled and results-driven Social Media Manager with proven expertise in Meta Ads (Facebook & Instagram) and experience in the retail sector. The ideal candidate is passionate about social media marketing, data-driven in decision-making, and adept at creating and managing campaigns that drive brand awareness, engagement, and sales. Experience with TikTok advertising is a strong plus.

This role covers the full social media strategy — from planning and content creation to paid advertising and performance analysis — ensuring campaigns align with brand goals and deliver measurable ROI.

Job Highlights

• Hourly Rate: USD 6, the equivalent in your local currency
• Paid Hours per Week: 40 Hours
• Schedule: Monday to Friday, 8:30 AM – 5:30 PM Sydney time (with a one-hour daily break)
• Work Arrangement: Work from home
• Contract: Independent Contractor

Side note: Since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

Responsibilities

Strategy & Planning

• Develop and execute comprehensive social media strategies for Facebook, Instagram, and TikTok (if applicable) to boost brand awareness, engagement, and sales.
• Plan and manage seasonal retail campaigns, promotions, and product launches alongside the marketing team.

Paid Advertising (Meta Ads Focus)

• Create, manage, and optimize paid ad campaigns on Meta platforms to drive conversions and in-store/online traffic.
• Conduct A/B testing to improve targeting, creatives, and bidding strategies.
• Monitor ad spend, budgets, and KPIs to maximize ROI.

Content Creation & Management

• Oversee content calendars ensuring posts follow brand guidelines and promotional schedules.
• Collaborate with designers, photographers, and copywriters to produce engaging social media content.

Analytics & Reporting

• Track, analyze, and report campaign performance using Meta Business Suite, Google Analytics, and other tools.
• Provide actionable insights to enhance campaign effectiveness and audience engagement.

Community Management

• Respond promptly and professionally to comments, messages, and customer inquiries.
• Monitor online sentiment and feedback to guide future campaigns.

Trend Monitoring & Innovation

• Stay up to date with social media trends, algorithm updates, and competitor activities to maintain a fresh, competitive digital presence.

Requirements

Experience:

• Minimum 3 years of hands-on social media management in retail, focusing on Meta Ads campaign management.

Technical Skills:

• Proficient in Meta Business Suite, Facebook Ads Manager, and TikTok Ads Manager (if applicable).
• Strong understanding of audience targeting, pixel tracking, and conversion optimization.
• Ability to interpret data and convert insights into effective strategies.

Creative Skills:

• Experience briefing and collaborating with designers and content creators.
• Knowledge of engagement and sales drivers in retail social campaigns.

Soft Skills:

• Excellent organization and time management.
• Strong communication and interpersonal skills.
• Proactive, self-motivated, and results-oriented mindset.

Education:

• Bachelor’s degree in Marketing, Communications, or related field preferred (or equivalent experience).

Independent Contractor Perks

• Permanent work-from-home setup
• HMO coverage in eligible locations
• Immediate hiring

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Reminder:

Kindly apply directly to the link provided; you will be redirected to BruntWork’s Career Site. Complete the initial requirements, including the voice recording, pre-screening assessment, and technical check of your computer/device.