Social Media and Marketing Manager - (ZR_24777_JOB)

As our Social Media/Marketing Manager, you’ll be the driving force behind our digital marketing strategy, crafting compelling content that resonates with aviation enthusiasts and aspiring pilots alike. You’ll manage our growing social media presence, including a YouTube channel with 10,000 subscribers and a Facebook page boasting 30,000 followers. Your role will be crucial in transforming our online engagement into qualified leads for our professional pilot training programs. You’ll also spearhead our email marketing campaigns, leveraging a 5,200-strong contact list to nurture potential students.

This position offers a unique blend of creative content creation, strategic marketing, and data-driven decision-making in the exciting world of aviation education.

Job Highlights

Hourly Rate: The equivalent of $9.2 USD per hour in the applicant’s local currency

Number of Paid Hours Per Week: 40 hours per week or 8 hours per day

Schedule: Monday - Friday9:00 AM - 6:00 PM Vancouver, Canada time With 1 hour unpaid break

Work Arrangement: Work from home

Contract: Independent Contractor

Side Note: Since this is a permanent work-from-home position and the arrangement is that of an “Independent Contractor,” the selected candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

Responsibilities

• Develop and execute a comprehensive social media strategy to boost engagement and generate qualified leads.
• Create, edit, and publish engaging content across YouTube, Facebook, Instagram, and other relevant platforms.
• Efficiently process and publish backlogged video content to maintain a consistent online presence.
• Manage and grow email marketing campaigns, focusing on list building and engagement strategies.
• Optimize conversion rates from social media followers to qualified leads for flight training programs.
• Track and analyze social media metrics, adapting strategies for maximum effectiveness.
• Collaborate with the flight school team to ensure content accurately represents our training programs and company culture.
• Explore innovative ways to showcase our air show performances and online aviation courses through digital channels.

The role is seen as growing into a Marketing and Sales Manager role eventually. This means you will have the opportunity to get an increase in salary and a promotion once your scope changes and you start to manage a sales team in the future.

Requirements

• Proven track record in social media management and digital marketing, ideally in education or professional training sectors.
• Strong grasp of social media platforms and their best practices.
• Excellent content creation skills, including video editing and graphic design.
• Experience with email marketing and list management.
• Analytical mindset with the ability to interpret data and adjust strategies accordingly.
• Outstanding written and verbal communication skills.
• Self-starter capable of managing multiple projects independently.
• Passion for aviation or willingness to immerse yourself in the industry.
• Ability to think creatively about marketing high-value professional education programs.
• Strong computer skills, including AI use, video editing, graphic design, and familiarity with WordPress.
• Familiarity with AI tools such as Descript.com to streamline content preparation and publishing

Independent Contractor Perks

Permanent work from home

Immediate hiring

Steady freelance job

Reminder

Apply directly to the link provided; you will be redirected to BruntWork’s Career Site. You must apply using the said link to complete the initial requirements, which includes pre-screening assessment questions, technical check of your computer, and voice recording.

APPLICATIONS WITH COMPLETE REQUIREMENTS WILL BE PRIORITIZED.