Senior Marketing & Brand Manager

Job Overview

Our client is looking for a versatile and results-driven Marketing & Brand Manager to take full ownership of their brand’s digital and physical presence. This role is a strategic hybrid of creative content production, technical performance marketing (PPC/SEO), and brand growth. You will be responsible for managing social media ecosystems, optimizing website functionality, and steering external consultants toward a high ROI. This is a high-impact position requiring a professional who can bridge the gap between high-level strategy and meticulous execution.

Client Overview

A product-based B2B organization that values a strong blend of digital dominance and physical brand recognition. They utilize a modern marketing stack, including GoHighLevel (GHL) and multi-channel ad platforms, to drive lead generation and maintain a competitive edge in their industry.

Schedule

• Monday - Friday, 6:00 AM - 2:30 PM PST (40 work hours per week)

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Responsibilities

• Omnichannel Social Media: Grow and manage company accounts on Instagram, LinkedIn, YouTube, and Facebook through active follower acquisition and high-quality media coordination.
• Performance Marketing: Develop and refresh ad copy for Google, Bing, and LinkedIn; manage external consultants for Cold Email and Paid Marketing to ensure maximum keyword performance.
• Conversion Rate Optimization (CRO): Rigorously A/B test website layouts, GHL funnels, and lead magnets to constantly improve user functionality and aesthetic design.
• Physical Branding: Collaborate with the engineering team on product logo placement and identify opportunities for brand awareness through apparel and physical assets.
• Lead & Email Management: Align with the Sales team to monitor lead quality; manage both warm email campaigns and cold email consultants while overseeing referral and review programs.
• Data & Events: Monitor vital metrics such as LTGP/CAC (Lifetime Gross Profit / Customer Acquisition Cost) and manage the full lifecycle of industry trade shows and events.

Requirements

• 4–5 years of experience in a comprehensive marketing management role (B2B or product-based preferred).
• Technical Mastery: Hands-on experience with GoHighLevel (GHL), Google Ads, Bing Ads, and CRM systems.
• Analytical Prowess: Strong ability to interpret complex data sets, calculate ROI, and pivot strategies based on performance metrics.
• Consultant Management: Proven ability to "steer" and provide clear direction to external agencies and specialized consultants.
• Copywriting Excellence: Exceptional skills in writing persuasive copy for emails, ads, blogs, and SEO-optimized content.
• Design Eye: A strong sensibility for modern website design and consistent brand aesthetics.

Qualifications

• Experience managing the end-to-end logistics of professional trade shows (Highly Regarded).
• Background in SEO strategy and integrating best practices into website architecture (Preferred).
• Ability to work independently in a fast-paced, remote environment while maintaining a proactive "next improvement" mindset.

Side Note

This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.