Senior Digital Marketing Specialist

Job Overview

Our client is seeking a highly experienced Senior Digital Marketing Specialist to lead and optimize paid digital marketing initiatives across multiple advertising platforms. This role is ideal for a hands-on performance marketer with deep expertise in campaign strategy, execution, troubleshooting, optimization, and scaling acquisition efforts within a fast-paced FinTech environment.

You will play a critical role in driving customer acquisition, improving campaign performance, and supporting the growth of our client's digital marketing operations through data-driven decision-making and continuous experimentation. Our client is looking for someone who not only masters the ad platforms but also serves as a Credibility Specialist—ensuring their brand presence is trusted and verified across all digital touchpoints.

Schedule: Flexible within client's business hours | AEST (40 work hours per week)

Responsibilities

• Develop, launch, manage, and optimize high-performing paid advertising campaigns across:Meta (Facebook & Instagram)
• Google Ads (Search, Display, Performance Max, YouTube)
• TikTok Ads
• Yandex Direct
• Other relevant paid media platforms
• Own the full campaign lifecycle, including planning, execution, optimization, reporting, and scaling.
• Analyze campaign performance using key marketing KPIs such as ROAS, CPA, CAC, CTR, CPC, Conversion Rate, and Customer Lifetime Value (LTV).
• Identify performance issues and proactively troubleshoot campaigns to maximize results.
• Conduct audience segmentation, A/B testing, creative testing, and landing page optimization.
• Build scalable acquisition strategies aligned with business growth objectives.
• Manage campaign budgets efficiently while maximizing return on advertising spend.
• Leverage expert-level knowledge of WhatsApp and Email automation platforms to nurture leads and create seamless communication flows that drive conversions.
• Act as the primary expert in account verification and credibility, managing the process of verifying business profiles, ad accounts, and payment gateways to prevent holds or bans and ensure uninterrupted campaign delivery.
• Collaborate with creative, product, sales, and leadership teams to develop effective marketing initiatives.
• Implement conversion tracking, attribution models, and analytics to ensure accurate performance measurement.
• Stay current with digital advertising trends, platform updates, algorithm changes, and emerging technologies.
• Provide strategic recommendations to continuously improve marketing performance and operational efficiency.
• Support the development and scaling of the company's digital marketing infrastructure and processes.

Requirements

• 5+ years of hands-on experience managing paid digital advertising campaigns.

• Proven experience working in FinTech, Financial Services, Payments, Cryptocurrency, Trading, Banking, or another highly regulated industry.

• Expert-level proficiency in WhatsApp Business API and advanced Email Marketing platforms (e.g., HubSpot, ActiveCampaign, or similar) for lead nurturing and customer communication.

• Proven track record of successfully verifying and maintaining ad accounts, business profiles, and payment gateways to uphold brand credibility and prevent operational disruptions.

• Expert-level knowledge of: Meta Ads Manager

• Google Ads

• TikTok Ads Manager

• Yandex Direct

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Strong understanding of attribution models, tracking, pixels, events, and conversion APIs.

• Demonstrated success scaling campaigns with measurable ROI.

• Experience managing significant monthly advertising budgets.

Preferred Qualifications:

• Experience marketing FinTech products such as digital wallets, payment platforms, lending products, banking solutions, trading platforms, investment products, or cryptocurrency/blockchain services.
• Experience with CRM and marketing automation platforms.
• Familiarity with BI and reporting tools such as Looker Studio, Power BI, or Tableau.
• Experience with conversion rate optimization (CRO) methodologies.
• Knowledge of SEO and organic growth strategies.
• Basic understanding of HTML, JavaScript, or tracking implementations.
• Experience working with international or multilingual campaigns.

Technical Skills

• Meta Ads Manager
• Google Ads
• TikTok Ads Manager
• Yandex Direct
• Google Analytics 4
• Google Tag Manager
• Looker Studio
• Google Search Console
• Microsoft Ads (preferred)
• Excel or Google Sheets (advanced)
• WhatsApp Business API / Automation Tools
• Email Marketing Platforms (e.g., HubSpot, ActiveCampaign, Klaviyo)
• CRM and marketing automation platforms

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.