Paid Media Marketing Manager

Job Overview

Our client is seeking a conversion-obsessed Marketing Manager who treats tracking integrity as a non-negotiable foundation. This is not a role for a passive campaign manager; it is for a specialist who diagnoses why a funnel is failing and proactively fixes it. Operating across Google and Meta Ads, you will manage the execution layer for a portfolio of AU clients, including those in regulated industries like health and medical aesthetics.

Schedule

• Monday - Friday, 9:00 AM - 6:00 PM AEST, with 1 hour unpaid break (40 work hours per week)

Responsibilities

• Own the structure, ad copy, bidding strategy, and budget pacing for Google and Meta Ads; optimize for primary conversion outcomes over vanity metrics.
• Audit and maintain GA4 event tracking and GTM configurations; identify and eliminate "rogue" data to ensure cross-domain funnels and third-party booking systems are accurately tracked.
• Diagnose data-driven drop-off points; document hypotheses and lead iterative experiments to remove UX friction and implementation barriers.
• Prepare all ad copy and creative for MD review, ensuring strict adherence to advertising compliance frameworks (TGA/regulated categories).
• Deliver weekly Looker Studio performance summaries with clear narratives; surface problems immediately rather than waiting for reporting cycles.

Requirements

• 4+ years of experience in paid media with a verifiable focus on conversion and performance outcomes.
• Hands-on proficiency with Google Ads, GA4, and GTM, including complex cross-domain and third-party tracking scenarios.
• Experience working within health, medical, or other highly regulated advertising categories.
• Demonstrated ability to diagnose funnel problems from data, not just report campaign metrics.

Qualifications

• Expertise in Looker Studio dashboard builds and maintenance.
• Experience with Meta Ads specifically for service-based or lead-generation businesses.
• Working knowledge of Australian TGA advertising guidelines or equivalent (FDA, MHRA).

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.