Marketing Specialist

Client Overview:

A growing retail business operating both pharmacy and gift shop locations, with the gift store expanding into e-commerce after a successful first year of brick-and-mortar operations. They’re at an exciting inflection point, transitioning from traditional retail to integrated online presence while preparing for their first major holiday season online. The business owners are hands-on entrepreneurs managing multiple ventures who value self-directed professionals who can take ownership and drive results.

Job Description:

You’ll own the complete digital marketing strategy for a retail business ready to scale online. This is your chance to build something from the ground up – taking a gift shop from website infancy to Christmas-ready e-commerce success. You’ll work directly with busy entrepreneurs who trust you to understand their vision and execute independently. Perfect for a marketing professional who thrives on autonomy, enjoys retail/seasonal campaigns, and wants to see direct impact from their work during a critical growth phase.

Job Highlights

• Hourly Rate: USD 8, the equivalent in your local currency
• Paid Hours per Week: 20
• Schedule: Monday to Friday, flexible between 9AM to 5PM Saskatchewan, Canada
• Work Arrangement: Work from home
• Contract: Independent Contractor

Side note: Since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

Responsibilities:

• Develop and execute social media strategies across Facebook, Instagram, and emerging platforms like TikTok
• Create engaging content including posts, reels, graphics, and video materials for seasonal campaigns
• Optimize website performance and implement SEO strategies to improve search rankings
• Manage community engagement by responding to comments, DMs, and building customer relationships
• Design and launch marketing campaigns specifically targeting Christmas season opportunities
• Handle social media account setup, optimization, and ongoing management
• Collaborate directly with business owners on campaign strategy and creative direction
• Produce graphic design materials and video content using tools like Canva and CapCut
• Drive e-commerce transition initiatives to support online sales growth
• Monitor performance metrics and adjust strategies for maximum seasonal impact

Requirements:

• Minimum 3 years of hands-on digital marketing and social media management experience
• Expert-level understanding of Facebook and Instagram algorithms and best practices
• Proven experience with content creation tools including Canva, CapCut, and video editing software
• Strong graphic design capabilities and visual content creation skills
• Self-directed work style with ability to take initiative and work independently
• Experience managing marketing campaigns for retail, e-commerce, or seasonal businesses
• Excellent communication skills for direct client collaboration and community management
• Bonus if you have experience with WordPress, SEO optimization, or holiday/seasonal campaign management
• It helps if you’ve worked with small business owners or entrepreneurs who value proactive thinking

Independent Contractor Perks

• Permanent work-from-home
• Immediate hiring

Reminder:

Kindly apply directly to the link provided; you will be redirected to BruntWork’s Career Site. Complete the initial requirements, including the voice recording, pre-screening assessment, and technical check of your computer/device.

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