Marketing Operations Manager

Job Highlights:

• Contract type: Independent Contractor
• Schedule: Monday - Friday (40 hrs per week following Mountain time)

About the Role

We are a high-volume event entertainment company (~800+ events/year, $1.8M revenue) seeking a Marketing Operations Manager to take ownership of our marketing engine.

You will work closely with Sales to translate revenue targets into campaigns, and manage a small team of VAs (SEO + Social Media/Email) to execute. Your job is to make sure marketing is generating leads, supporting sales goals, and reporting results clearly each week.

MiHi Entertainment is a cutting edge small business in the events industry, so we’re looking for someone passionate about technology, especially in using and exploring Artificial Intelligence to ensure we’re utilizing the best and most advanced technology to run our business.

Key Responsibilities

Sales Alignment

• Meet regularly with sales team to align bookings goals with campaigns.
• Set monthly lead targets based on sales quotas.

Campaign Management

• Plan and coordinate campaigns (casino tables, holiday bookings, corporate activations).
• Oversee SEO, email, and social pushes tied to sales pipeline gaps.
• Create simple campaign calendars with weekly deliverables.

Team Management

• Direct SEO VA (keywords, backlinks, rankings).
• Direct Social/Email VA (Instagram/TikTok reels, email blasts, list management).
• Assign, track, and QA their work inside Asana.

Reporting

Maintain a marketing scorecard:

• Inbound leads generated per week/month.
• Cost per lead.
• Reel output (2–3 per week).
• Email open + click-through rates.

Present results in weekly leadership meeting.

Requirements

• 5+ years in digital marketing operations/project management.
• Hands-on experience with SEO tools, CRMs, Google Analytics, and email marketing platforms.
• Strong AI usage experience
• Strong Asana (or similar PM tool) experience.
• Excellent English communication skills (written + verbal).
• Proven experience managing other VAs/team members
• Data-driven mindset: talks in terms of leads, bookings, and ROI.

KPIs (90-Day Targets)

• Lead a full rebuild of our marketing technology stack to create a more streamlined, data-driven, and scalable operation
• Launch 2 marketing campaigns aligned to sales goals.
• SEO recovery: restore rankings on top 10 keywords.
• Maintain 2–3 reels/week consistently.
• Build and execute 1 automated email nurture sequence.
• Deliver weekly marketing scorecard showing leads, content output, and ROI.

Nice to Have

• Experience in events, experiential marketing, or hospitality.
• Familiarity with the EOS/Traction model.
• Graphic design or copywriting ability (not required, but a plus).

Benefits

Independent Contractor Perks:

• HMO Coverage for eligible locations
• Permanent Work from home
• Immediate Hiring
• Steady Freelance Job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

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