Marketing Manager

Overview:

Our client is looking for a hands-on E-Commerce Marketing Manager (TikTok Ads & Shopify) to lead their digital sales channels for an exciting new direct-to-consumer (DTC), online-only retail division. In this individual contributor role, you will own everything from platform setup to day-to-day operations to drive revenue growth. You will be responsible for customer acquisition, high-performing social content creation, and scaling overall digital performance.

Schedule: Monday - Friday, 8:30 AM to 5:30 PM PT, with a 1-hour Unpaid break; Full-time, 40 hours per week

Responsibilities:

• E-Commerce Operations: Own and manage the company’s e-commerce website from setup through ongoing operations, handling product listings, merchandising, pricing, and troubleshooting to deliver an excellent customer experience and drive business growth.
• Social Commerce Strategy: Manage and optimize the TikTok Shop storefront daily while building high-performing content strategies across TikTok and Instagram and coordinating with our agency to scale affiliate, creator, and influencer-driven partnerships.
• Campaign & Marketing: Plan and execute product launches, seasonal promotions, and content calendars while managing and continuously optimizing paid ad campaigns across TikTok and Meta platforms to maximize engagement, conversions, and ROAS.
• Data Analytics & Reporting: Track key performance metrics—including website traffic, conversion rates, sales, ROAS, and customer acquisition—to prepare regular performance reports and deliver data-driven, actionable recommendations to leadership for channel growth.
• Cross-Channel Coordination: Collaborate with internal and external partners to align marketing initiatives and review upcoming promotions and pricing, ensuring zero conflict between the direct-to-consumer business and existing wholesale accounts.

Requirements:

• Minimum of 5 years of experience in U.S. e-commerce, DTC marketing, and social commerce, with a proven track record of owning and scaling direct-to-consumer businesses and driving measurable growth in online sales. Experience within women’s fashion, apparel, lifestyle, or consumer retail is preferred but not mandatory.
• Strong understanding of the U.S. consumer and e-commerce market, with the ability to develop creative, market-relevant strategies that effectively engage and connect with a women-focused consumer audience and drive customer acquisition, engagement, conversions, and sustainable DTC growth.
• Strong experience in brand strategy, social media, customer acquisition, and digital merchandising, with a proven ability to develop and execute strategies that contribute to measurable revenue and online sales growth.
• Hands-on proficiency with TikTok Shop, Shopify (or comparable e-commerce platforms), Meta Business Suite, and TikTok Ads Manager, with a strong understanding of paid media, performance marketing, and metric-driven optimization.
• Proven experience developing and executing social media and content strategies, including creator, affiliate, and influencer partnerships, to strengthen brand awareness, acquire customers, and support DTC sales growth.
• Demonstrated ability to take ownership of DTC/e-commerce initiatives and independently manage strategies from concept through execution, with minimal supervision and a strong focus on business and revenue outcomes.
• A highly self-motivated individual contributor with strong project ownership, exceptional organizational skills, and the ability to manage multiple initiatives while adapting strategies based on market performance and consumer behavior.
• Strong analytical and problem-solving abilities, with the ability to use e-commerce and marketing performance data to identify opportunities, optimize strategies, and drive growth, combined with excellent written and verbal English communication skills.

Preferred Qualifications:

• Experience launching or scaling a new direct-to-consumer (DTC) brand or business, particularly within the U.S. market, with a demonstrated track record of growing online sales.
• Experience in women’s apparel, fashion, lifestyle, or consumer retail, with an understanding of how to develop creative strategies and messaging that resonate with women consumers.
• Practical knowledge of affiliate marketing, creator/influencer programs, and product launch calendar management.
• Familiarity with Google Analytics (or similar reporting platforms) and a solid understanding of managing pricing strategies across multiple retail and wholesale sales channels.

Independent Contractor Perks:

• Health Insurance
• Immediate hiring
• Permanent work from home

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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