Marketing Director – (ZR_22305_JOB)

As Marketing Director, you'll spearhead strategic marketing efforts across multiple channels—from SMS and email campaigns to PPC and direct mail. You’ll design, execute, and scale multi-channel lead generation programs to attract high-converting property opportunities and support deal flow. You’ll also lead campaign execution, automation, analytics, and vendor coordination, ensuring marketing aligns tightly with business goals.

This is a high-impact role where your leadership, creativity, and technical expertise will directly influence the company’s growth trajectory.

Job Highlights

Hourly Rate: The equivalent of US$10.9 per hour in the applicant’s local currency

Number of Paid Hours Per Week: 40 hours per week or 8 hours per day

Schedule: Monday - Friday -9:00 AM - 6:00 PM Sterling Heights, MI time (or 10:00 PM - 7:00 AM Manila time) With 1 hour unpaid break in between

Work Arrangement: Work from home

Contract: Independent Contractor

Side Note: Since this is a permanent work-from-home position and the arrangement is that of an “Independent Contractor,” the selected candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

Responsibilities

• Develop, implement, and optimize all marketing campaigns including direct mail, PPC, SMS, email, and digital marketing.
• Execute SMS and email drip campaigns to engage and convert inbound real estate leads.
• Lead and manage direct mail campaigns, ensuring timely delivery, accuracy, and adherence to budget.
• Track and analyze key performance indicators (KPIs) to measure and improve marketing effectiveness.
• Create and manage marketing budgets across all channels, ensuring cost-effective campaign execution and maximizing ROI.
• Oversee the collection, organization, and interpretation of data to inform strategic decisions.
• Manage the logistics of launching campaigns including scheduling, resource allocation, and vendor coordination.
• Develop and maintain data scraping processes to support lead generation and targeted outreach.
• Continuously evaluate marketing efforts, adjusting strategies based on performance data and market trends.
• Collaborate closely with sales and leadership teams to align marketing initiatives with business objectives.
• Ensure full compliance with marketing regulations and industry best practices (e.g., TCPA for SMS, CAN-SPAM for email).

Requirements

• EXPERT ZAPIER AUTOMATION REQUIRED
• Proven experience in a leadership role overseeing all marketing functions, preferably within the real estate sector.
• Strong knowledge of marketing channels including PPC, SMS, email, and digital advertising.
• Proficiency with marketing automation tools and CRMs (e.g., HubSpot, Salesforce, ActiveCampaign).
• Expertise in managing and optimizing marketing budgets.
• Strong analytical skills and experience with KPI tracking and performance analysis.
• Highly organized, capable of managing multiple campaigns and deadlines simultaneously.
• Experience in data scraping and performance data interpretation.
• Proficiency with platforms such as Mailchimp, Twilio, Google Ads, and Facebook Ads.
• Excellent copywriting and creative skills with a strong sense of messaging and design.
• Strong communication and leadership skills to work effectively with internal teams and external vendors.

Preferred Experience

• 5+ years in marketing, with at least 2 years in a senior or director-level role.
• Experience in real estate lead generation and an understanding of the real estate sales cycle.
• Familiarity with direct mail vendors and campaign logistics.

Independent Contractor Perks

- Permanent Work from Home

- Immediate Hiring

- Steady freelance job

Reminder

Apply directly to the link provided; you will be redirected to BruntWork’s Career Site. You must apply using the said link to complete the initial requirements, which includes pre-screening assessment questions, technical check of your computer, and voice recording. APPLICATIONS WITH COMPLETE REQUIREMENTS WILL BE PRIORITIZED.

ZR_22305_JOB