Marketing Automation Manager

Marketing Automation Manager(AI-Powered | Automation-Obsessed)

Employment Type: Full-Time

About the Role

We’re hiring on behalf of a fast-moving client in search of a Marketing Automation & Performance Manager — someone who thrives at the intersection of digital marketing, automation engineering, and AI tools.

This role is embedded in the marketing team but heavily focused on backend processes, multi-step automations, CRM workflows, and lead-gen optimization. You’ll architect, build, and refine systems that power high-volume campaigns across email, SMS, chat, and web — with a deep focus on tech-enabled scale and conversion performance using the tools such as NBN, Make.com as the mainstream automation tools used.

This is a hands-on, high-impact role for a technically capable marketer who knows how to wield modern tools to drive measurable results.

What You’ll Do

• Build and optimize complex automation workflows across CRM, email, SMS, chat, and AI tools.
• Lead integrations across platforms like ActiveCampaign, GoHighLevel, HubSpot, and custom APIs/webhooks.
• Leverage AI tools (e.g., ChatGPT, Phonely.ai, Gumloop) to improve campaign efficiency, personalization, and scale.
• Set up attribution tracking, reporting pipelines, and performance dashboards using GA4, Supermetrics, Looker Studio, etc.
• Design and manage chatbot and SMS automations, integrating seamlessly into broader funnel strategies.
• Parse, clean, and move lead data across systems to reduce friction and increase conversion rates.
• Collaborate with cross-functional teams to identify automation opportunities that reduce manual work and boost ROI.
• Stay ahead of emerging tools, AI advancements, and best practices to keep marketing ops sharp and future-ready.

What You Bring

• 5+ years of experience in digital or performance marketing with a strong focus on automation and tech stack integration.
• Hands-on expertise with CRMs such as ActiveCampaign, GoHighLevel, and HubSpot.
• Deep experience using AI marketing tools (e.g., NBN, Make.com, ChatGPT, Phonely.ai, Gumloop) to drive personalization and automation.
• Strong track record in conversion-driven campaigns (email, SMS, chatbots) and data-led funnel optimization.
• Familiarity with attribution tools and marketing analytics platforms such as GA4, Supermetrics, Looker Studio.
• Solid grasp of lead-gen performance levers — including automation triggers, data capture, enrichment, and routing.
• Bonus: Background in high-volume lead-gen industries such as real estate, telecom, or SaaS.

You’ll Succeed in This Role If You Are:

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• A systems thinker — you see the full marketing stack and how to automate intelligently across it.
• A technically fluent marketer — you can connect tools, APIs, and platforms without needing engineering help.
• A builder — you enjoy creating fast, functional workflows that solve problems and drive performance.
• Comfortable working in a fast-paced, data-centric environment with constant iteration and experimentation.

Why This Role Is Exciting

• Drive impact at the heart of marketing operations with real ownership of tools and performance outcomes.
• Work with cutting-edge AI and automation platforms.
• Join a company that invests in marketing tech and values innovation in how campaigns are delivered.
• Be the internal expert others rely on to connect, streamline, and elevate the entire lead-gen ecosystem.