Director of Marketing & Creative

We are seeking a Director of Marketing & Creative to lead the end-to-end marketing strategy, creative vision, and messaging that fuel brand growth and audience engagement. This role requires a blend of big-picture strategy, creative leadership, copywriting, analytics, and content innovation.

You will oversee all creative and content outputs—from ads to YouTube videos to funnels—ensuring every asset is strategic, on-brand, and results-driven. Working closely with the leadership team, you’ll ideate content, plan campaigns, and guide creative direction, while partnering with the Director of Advertising & Tech, Social Media Manager, and Project Manager to scale a high-performing marketing engine.

Job Highlights

Schedule: Flexible schedule with availability required during MST business hours

Work Arrangement: Work from home

Contract: Independent Contractor

Side Note: Since this is a permanent work-from-home position and the arrangement is that of an “Independent Contractor,” the selected candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

Responsibilities

Strategy & Creative Direction

• Lead ideation for both short-form and long-form content, aligning all creative with brand goals.
• Develop and execute a comprehensive marketing and content strategy across YouTube, TikTok, Instagram, Ads, Website, Blogs, Newsletters, and Funnels.
• Direct creative outputs for videos, graphics, funnels, campaigns, and websites.
• Collaborate with leadership to generate hooks, titles, and campaign concepts.
• Provide strategic guidance to thumbnail designers on copy, visuals, and positioning.

Content & Campaign Management

• Own brand copywriting across all channels (emails, ads, blogs, newsletters, landing pages, sales assets).
• Manage newsletter campaigns end-to-end: strategy, copy, design, and automation.
• Oversee blog strategy, including writing, editing, publishing, and AI-driven blog creation.
• Leverage AI tools to research, draft, and optimize blogs and newsletters for engagement, SEO, and conversions.
• Plan, execute, and optimize campaign launches, collaborations, podcasts, and guest features to expand reach.
• Maintain and oversee the content calendar across all platforms and campaigns.

Quality & Performance

• Perform systematic quality checks on creative assets (funnels, ads, blogs, graphics, videos) before publishing.
• Analyze performance data and translate insights into actionable improvements across campaigns.
• Ensure all content maintains a consistent brand voice and meets high creative standards.

Team Leadership

• Manage and mentor the content and creative teams, including editors, designers, copywriters, and the Social Media Manager.
• Partner with the Director of Advertising, Social Media Manager, and Project Manager to execute campaigns efficiently.
• Build scalable systems, workflows, and creative standards for a high-output content engine.
• Recruit, develop, and mentor top-tier creative talent to support future growth.

Day-to-Day Execution

• Plan and manage newsletter campaigns from strategy to automation.
• Write and approve copy for newsletters, blogs, and campaigns.
• Review and approve videos, ads, funnels, and creative assets prior to publishing.
• Brainstorm hooks, titles, thumbnails, and campaign angles with leadership.
• Coordinate with editors, designers, and the Social Media Manager to ensure brand consistency.
• Work closely with the Project Manager to guarantee on-time delivery of content and campaigns.
• Collaborate with the Director of Advertising to align creative with paid strategies.

Requirements

• 5+ years of leadership experience in marketing, content strategy, or creative direction.
• Proven success in scaling content-driven brands through newsletters, blogs, and campaigns.
• Expertise in email/newsletter strategy, copywriting, and automation.
• Strong background in copywriting, storytelling, and SEO-driven blog content.
• Skilled in multi-channel content strategy (short-form, long-form, blogs, emails, funnels).
• Experience managing and developing creative teams.
• Familiarity with AI-powered tools for writing, design, and automation.
• Highly organized, detail-oriented, and thrives in a fast-paced environment.

Results & Success Metrics

• Deliver high-performing newsletter campaigns that drive engagement, conversions, and retention.
• Publish SEO-optimized blogs consistently to expand organic reach and traffic.
• Build and lead a world-class marketing and creative team producing top-tier content at scale.
• Support leadership with creative direction, campaign planning, and strategic content ideas.
• Reduce leadership involvement in execution by fully owning strategy, content, and quality control.

Core DNA of the Role

• Proven marketing & creative leadership
• Expert copywriting & storytelling
• Mastery in email/newsletter strategy & execution
• Multi-channel content strategy experience
• Strong team leadership & mentorship skills
• Analytical, data-driven, and AI-fluent

Independent Contractor Perks

HMO Coverage for eligible locations

Permanent work from home

Immediate hiring

Steady freelance job

Reminder

Apply directly to the link provided; you will be redirected to BruntWork’s Career Site. You must apply using the said link to complete the initial requirements, which includes pre-screening assessment questions, technical check of your computer, and voice recording.

APPLICATIONS WITH COMPLETE REQUIREMENTS WILL BE PRIORITIZED.