Digital Marketing Manager

Job Overview

We are seeking a results-driven Digital Marketing Manager with strong experience in funnel creation and optimization, lead generation, and conversion-focused marketing systems.

This role is ideal for someone who can strategize, build, and execute high-converting funnels across digital channels, driving measurable growth in leads, conversions, and revenue. You will play a key role in turning ideas into structured, scalable marketing systems that perform.

Job Highlights

Schedule: Monday to Friday flexible between 8:00 AM to 3:00 PM Brisbane Time, 4hrs per day

Work Arrangement: Work from home

Contract: Independent Contractor

Responsibilities

Funnel Strategy & Execution

• Design, build, and optimize marketing and sales funnels for lead capture, nurturing, and conversion
• Create high-converting landing pages, opt-ins, sales pages, and lead magnets using modern funnel and page-building tools
• Implement and manage A/B testing and conversion rate optimization (CRO) strategies
• Structure funnels to improve user journey, engagement, and conversion rates

Campaign & Traffic Management

• Plan and execute multi-channel marketing campaigns across paid ads, email, and social media
• Manage and optimize paid traffic campaigns (Google Ads, Meta Ads) aligned with funnel performance
• Ensure accurate tracking of traffic sources, attribution, and funnel performance
• Continuously optimize campaigns based on performance data and insights

Email & Marketing Automation

• Build and manage email marketing campaigns and automated workflows
• Integrate funnels with email and CRM platforms (e.g., ActiveCampaign, Klaviyo, Mailchimp)
• Segment audiences and personalise messaging to improve engagement and conversions
• Develop nurture sequences that guide leads through the funnel effectively

Analytics & Performance Tracking

• Monitor funnel performance including conversion rates, CPL, ROI, and drop-off points
• Use analytics tools (e.g., Google Analytics and platform-native reporting tools) to optimise performance
• Deliver clear, actionable reports on campaign and funnel performance
• Identify opportunities for growth through data-driven insights

Collaboration & Execution

• Work closely with content, design, and leadership teams to execute campaigns
• Ensure consistent messaging and branding across all funnel stages
• Manage timelines, priorities, and deliverables across multiple marketing projects
• Support ongoing optimisation of marketing systems and campaigns

Requirements

• 3–5+ years of experience in digital marketing
• Proven experience building and optimizing conversion-focused funnels
• Strong experience with paid advertising (Google Ads, Meta Ads)
• Proficiency in email marketing platforms and automation tools
• Strong understanding of conversion rate optimisation (CRO) and user journey mapping
• Analytical mindset with experience in performance tracking and reporting
• Excellent communication and project management skills

Nice to Have

• Experience with funnel or landing page builders (e.g., ClickFunnels, GoHighLevel, Kajabi)
• Familiarity with SEO best practices
• Basic copywriting skills for landing pages and ads
• Experience in digital products, coaching, SaaS, or service-based businesses

Independent Contractor Perks

Permanent work from home

Immediate hiring

Steady freelance job

Side Note

This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.