Job Highlights:
- Contract type: Independent Contractor
- Schedule: 25 hours per week; Monday to Friday, 1pm - 6pm Boca Raton, FL
Client Timezone: Eastern Time
Client Overview
Join a well-established leader in the mortgage industry with over 25 years of experience, now embracing innovative digital marketing strategies. This is a unique opportunity to make a real impact by revitalizing their online presence across multiple platforms. You'll work with a wealth of existing content and cutting-edge AI tools to engage audiences and drive lead generation in a dynamic, fast-evolving field.
Job Description:
We're seeking a highly skilled and creative Digital Marketing Assistant to elevate our client's digital presence. You’ll work at the intersection of content creation, AI-driven marketing, and strategic planning, using your expertise to develop and implement engaging, results-driven campaigns. This role blends creative freedom with technical know-how, offering the chance to shape marketing efforts in the competitive mortgage industry.
Key Responsibilities:
- Manage and optimize content across 9+ platforms: Facebook, Instagram, Pinterest, TikTok, LinkedIn, Twitter, Google My Business, YouTube, and Patreon
- Repurpose existing content and create new posts using AI tools and creative strategies
- Edit video content, incorporating AI-generated voice-overs and text overlays
- Plan and execute platform-specific lead generation campaigns and paid ads
- Transition content management from Loomly to Blaze.ai, ensuring smooth operations
- Stay current with platform updates and adjust strategies for optimal performance
- Manage and optimize Google Ads for targeted traffic and lead conversion
- Set up and maintain a Patreon account to explore passive income opportunities
- Design visually engaging graphics and custom backgrounds for social posts
- Analyze campaign performance and implement data-driven improvements
Requirements
- 7+ years of experience in digital marketing and social media management
- Proficiency in Loomly, Blaze.ai, and other social media tools
- Skilled in video editing, graphic design (Canva), and AI tools like ChatGPT and ElevenLabs
- Demonstrated success with lead generation and ad campaigns on social platforms
- Strong grasp of keyword research, SEO, and funnel creation
- Hands-on experience with landing pages and funnel optimization
- Familiarity with WordPress (preferred)
- Excellent communication skills and a proactive, self-directed approach
- Experience in the mortgage or real estate industry is a strong advantage
- Proficiency with tools like Asana for task management and collaboration
Benefits
Independent Contractor Perks:
- Permanent Work from home
- Immediate Hiring
- Steady Freelance Job
Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.
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