B2B Digital Marketing Specialist - (ZR_25281_JOB)

We are seeking a proactive and skilled B2B Digital Marketing Specialist to join our team full-time. In this role, you'll play a crucial part in strategizing and executing our digital marketing initiatives across various B2B platforms. You'll be responsible for creating compelling content, managing our social media presence, driving email campaigns, and developing engaging product videos to reach and inform our customers and prospects.

This position requires a blend of strategic thinking and hands-on execution. You'll contribute to messaging and campaign planning, while also directly producing content, managing posts, tracking engagement, and reporting on performance.

Job Highlights

• Hourly Rate: The equivalent of $7.5 USD per hour in the applicant’s local currency
• Schedule: Monday–Friday, approximately 9 AM–6 PM PST, with some flexibility
• Work Arrangement: Work from home
• Contract: Independent Contractor
• Side Note: Since this is a permanent work-from-home position and the arrangement is that of an “Independent Contractor,” the selected candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

Responsibilities

Content Creation & Copywriting

Develop high-quality, engaging content for our blog platform, social media channels, and email campaigns, leveraging AI tools like ChatGPT to enhance efficiency.

Social Media Management

Strategize, create, and manage content for our B2B social media presence on platforms such as LinkedIn, Facebook, WhatsApp, and Instagram, focusing on driving engagement and lead generation.

Email Marketing

Plan, create, and execute email campaigns for product updates, newsletters, webinar invitations, and other communications to both customers and prospects using Zoho or similar email campaign tools.

Blog Management

Publish and manage blog content within our CMS (e.g., WordPress), ensuring content is optimized for readability and search engines.

Video Production

Conceptualize, script, and produce captivating YouTube product demonstration videos to showcase functionalities, using various video creation tools.

Campaign Strategy & Analysis

Contribute to the development of digital marketing strategies, analyze campaign performance, and provide data-driven insights for continuous improvement.

Design & Visuals

Create basic visual assets and graphics for digital campaigns using Canva or other design tools.

Requirements

• Strong Copywriting and Content Creation
• Proven ability to write clear, concise, and compelling copy for various digital channels. Experience using AI tools like ChatGPT for content generation is essential.
• B2B Social Media Expertise
• Hands-on experience managing business pages and campaigns on LinkedIn, Facebook, WhatsApp, and Instagram.
• Email Marketing Proficiency
• Familiarity with email campaign platforms, ideally Zoho.
• Design Tool Experience
• Competency with Canva or similar basic graphic design tools.
• CMS Familiarity
• Comfort working in or a strong willingness to learn a Content Management System (e.g., WordPress) for blog publishing.
• Video Creation
• Demonstrated ability to create engaging product demonstration videos for platforms like YouTube.
• Strong English Fluency
• Exceptional written and spoken English communication skills are a must.
• Strategic & Execution-Oriented
• Ability to contribute to strategic planning while also being highly hands-on in content production and campaign management.

Preferred Qualifications (Bonus Points For):

• Experience in healthcare or SaaS marketing
• Proven track record in a B2B digital marketing role
• Experience with advanced video editing software

Independent Contractor Perks

• HMO Coverage for eligible locations
• Permanent work from home
• Immediate hiring
• Steady freelance job

Reminder

Apply directly to the link provided; you will be redirected to BruntWork’s Career Site. You must apply using the said link to complete the initial requirements, which includes pre-screening assessment questions, technical check of your computer, and voice recording.

APPLICATIONS WITH COMPLETE REQUIREMENTS WILL BE PRIORITIZED.