B2B Digital Marketing Specialist

Company/client overview:

The client runs a computer software service company based in Los Angeles. They are a relatively new business with approximately 40 customers. The company provides a software product or service.

Job Description:

We are seeking a proactive and skilled B2B Digital Marketing Specialist to join our team full-time. In this role, you'll play a crucial part in strategizing and executing our digital marketing initiatives across various B2B platforms. You'll be responsible for creating compelling content, managing our social media presence, driving email campaigns, and developing engaging product videos to reach and inform our customers and prospects.

This position requires a blend of strategic thinking and hands-on execution. You'll contribute to messaging and campaign planning, while also directly producing content, managing posts, tracking engagement, and reporting on performance.

Job Highlights

• Hourly Rate: USD 6.53, the equivalent in your local currency
• Paid Hours per Week: 40
• Schedule: Monday to Friday, 9:00 AM - 6:00 PM California time
• Work Arrangement: Work from home
• Contract: Independent Contractor

Side note: Since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

Responsibilities:

• Content Creation & Copywriting: Develop high-quality, engaging content for our blog platform, social media channels, and email campaigns, leveraging AI tools like ChatGPT to enhance efficiency.
• Social Media Management: Strategize, create, and manage content for our B2B social media presence on platforms such as LinkedIn, Facebook, WhatsApp, and Instagram, focusing on driving engagement and lead generation.
• Email Marketing: Plan, create, and execute email campaigns for product updates, newsletters, webinar invitations, and other communications to both customers and prospects using Zoho or similar email campaign tools.
• Blog Management: Publish and manage blog content within our CMS (e.g., WordPress), ensuring content is optimized for readability and search engines.
• Video Production: Conceptualize, script, and produce captivating YouTube product demonstration videos to showcase functionalities, using various video creation tools.
• Campaign Strategy & Analysis: Contribute to the development of digital marketing strategies, analyze campaign performance, and provide data-driven insights for continuous improvement.
• Design & Visuals: Create basic visual assets and graphics for digital campaigns using Canva or other design tools.

Requirements

Must-Have Skills & Experience:

• Strong Copywriting and Content Creation: Proven ability to write clear, concise, and compelling copy for various digital channels. Experience using AI tools like ChatGPT for content generation is essential.
• B2B Social Media Expertise: Hands-on experience managing business pages and campaigns on LinkedIn, Facebook, WhatsApp, and Instagram.
• Email Marketing Proficiency: Familiarity with email campaign platforms, ideally Zoho.
• Design Tool Experience: Competency with Canva or similar basic graphic design tools.
• CMS Familiarity: Comfort working in or a strong willingness to learn a Content Management System (e.g., WordPress) for blog publishing.
• Video Creation: Demonstrated ability to create engaging product demonstration videos for platforms like YouTube.
• Strong English Fluency: Exceptional written and spoken English communication skills are a must.
• Strategic & Execution-Oriented: Ability to contribute to strategic planning while also being highly hands-on in content production and campaign management.

Preferred Qualifications (Bonus Points For):

• Experience in healthcare or SaaS marketing.
• Proven track record in a B2B digital marketing role.
• Experience with advanced video editing software.

Independent Contractor Perks

• HMO Coverage for eligible locations
• Permanent work-from-home
• Immediate hiring

Reminder:

• Kindly apply directly to the link provided; you will be redirected to BruntWork’s Career Site. Complete the initial requirements, including the voice recording, pre-screening assessment, and technical check of your computer/device.

Job ID: ZR_25281_JOB