App Marketing Specialist (Mobile UA & Growth Expert)

Job Highlights

Contract Type: Independent Contractor

Job Overview

Are you a mobile app marketing expert who thrives on data-driven growth, performance creatives, and scaling user acquisition? We’re seeking a high-performance App Marketing Specialist to join our growing remote team. You’ll be responsible for planning, launching, optimizing, and scaling mobile ad campaigns across multiple platforms—while testing creatives, improving app store visibility, and lowering CPI. This is a long-term, recurring role with significant room for growth for results-focused professionals.

About the Company

We are a performance-first consultancy that helps app developers and publishers scale their products with expert-led strategies in growth, monetization, and retention. Our lean, expert team partners across verticals like productivity, health, fitness, and education—building campaigns that don’t just scale, but convert profitably.

What You’ll Be Doing

• Design, launch, and manage high-performance mobile UA campaigns across Google Ads, Apple Search Ads, Meta, TikTok, Unity, AppLovin, and other DSPs.
• Run creative testing cycles (video, banners, UGC-style ads) to discover winning concepts.
• Leverage MMP tools (e.g., Adjust, Appsflyer) and Firebase for attribution, cohort analysis, and forecasting.
• Perform deep performance analysis (ROAS, CPI, LTV, retention, churn) to guide bid strategies and creative decisions.
• Use tools like AppTweak, MobileAction, and Sensor Tower to analyze competitors and find keyword opportunities.
• Recommend and execute A/B experiments on onboarding flows, paywalls, subscription pricing, and in-app funnels.
• Build and optimize funnels from first ad impression → in-app purchase/subscription conversion.
• Collaborate with product and creative teams to align messaging across paid, organic, and in-app channels.
• Prepare concise reports with actionable insights from campaign analytics.

Requirements

• 2+ years in mobile app marketing (UA or growth).
• Proven success scaling UA campaigns with measurable ROI (e.g., reduced CPI, improved ROAS, increased LTV).
• Strong skills in A/B testing and creative optimization across multiple ad platforms.
• Familiarity with the full app funnel: install → activation → monetization → retention.
• Experience using Firebase, Adjust, AppTweak, MobileAction, Sensor Tower, and ad dashboards (Meta/Google).
• Solid understanding of subscription models, onboarding UX, and growth loops.
• Excellent written and verbal communication skills (client-facing level).

Nice-to-Have

• Experience with top-charting or high-DAU apps, multilingual localization, or TikTok/UGC ad formats.
• Worked with early-stage startups or taken apps from soft launch to scale.
• Familiarity with AI/GPT-powered creative testing or automation tools.

What You’ll Get

• Long-term, ongoing projects.
• 100% remote, async-first work style.
• Collaborate with a lean, expert team where your input matters.
• Direct impact on client growth & app success.
• Access to premium tools and resources.

Independent Contractor Perks

• Permanent work-from-home setup.
• Immediate hiring opportunity.
• Steady freelance workload.
• Candidates must provide their own computer and internet connection.
• Handle their own taxes and benefits.
• Professional fees are based on hourly rates, determined by performance during the application process.

ZR_26632_JOB