Social Media Marketing Manager

Role overview

We are hiring a social media manager to own our social presence end‑to‑end, from strategy and channel growth to content, community, and reporting. You will set the vision, build the roadmap, and lead execution across all platforms in partnership with marketing, creative, and leadership.

About the agency role

• Title: Social Media Manager
• Location: Remote
• Reports to: Founder
• Type: Full-time
• Salary Range: $75,000 - $85,000

You’ll be the primary social lead for a roster of clients, collaborating with account, creative, influencer, and performance teams to deliver social programs that drive brand awareness, engagement, and business results.

Key responsibilities:

Strategy and client leadership

• Own social media strategy for a portfolio of clients, aligning platform plans to each client’s brand positioning, business goals, and audiences.
• Build channel roadmaps, content pillars, and campaign calendars for each client, tailoring approaches by vertical and maturity stage.
• Lead social POVs in briefs, pitches, and quarterly business reviews, and educate clients on best practices and trends.

Content and channel ownership (multi‑brand)

• Own or oversee editorial calendars across key platforms (Instagram, TikTok, LinkedIn, Facebook, X, YouTube, emerging channels) for multiple clients simultaneously.
• Brief designers, motion/video editors, and creators, and ensure output ladders up to each client’s brand guidelines while still feeling native to the platform.
• Write or refine social copy, hooks, and CTAs; ensure a distinct but consistent voice for each client brand.

Community management and reputation

• Define community management standards for your clients (response times, tone of voice, escalation paths) and ensure execution by internal or external community managers.
• Oversee comment and DM engagement, social listening, and reputation monitoring across your client roster, surfacing insights and risks early.
• Partner with client contacts (CX, PR, Legal) to manage reactive moments, issues, and crisis response on social.

Influencer and creator programs

• Collaborate with the agency’s influencer/creator team (or own it if in scope) to design social‑led creator programs that align with each client’s objectives.
• Provide strategic input on creator selection, briefs, and content review to ensure brand fit and platform performance.
• Integrate creator content into always‑on and campaign calendars, amplifying via organic and paid where appropriate.

Analytics, reporting, and optimization

• Own social KPIs per client (reach, engagement, growth, traffic, conversions, sentiment, etc.) and build clear reporting templates and cadences.
• Analyze performance across clients, identify patterns and learnings, and translate them into optimizations and proactive recommendations.
• Present performance and insights directly to clients, tying social metrics to broader marketing and business outcomes.

Paid social and growth

• Partner with the media/performance team to connect organic and paid social strategies for each client, ensuring integrated campaigns.
• Provide creative and audience recommendations for paid social, help prioritize tests, and feed organic learnings into paid and vice versa.
• Stay on top of platform updates, content trends, and competitive activity across client categories and share POVs internally and with clients.

Internal collaboration and process

• Work closely with account managers and project managers to scope, plan, and prioritize social work across clients and internal resources.
• Help refine the agency’s social processes, templates, and best practices, contributing to case studies and new business pitches.
• Provide mentorship and direction to junior social coordinators, community managers, and freelancers as the portfolio grows.

Qualifications

• 4–7+ years in social media roles at agencies and/or in‑house, with direct ownership of strategy and execution.
• Strong experience managing multiple brands or markets at once, ideally in an agency environment.
• Demonstrated success leading end‑to‑end social programs—from strategy and content to community and reporting—with measurable results.
• Deep understanding of social platforms, content formats, creator ecosystems, and analytics tools.
• Excellent client‑facing communication skills; comfortable presenting, defending recommendations, and simplifying complex social topics.
• Strong writing and creative instincts with a feel for culture, trends, and what performs on each platform.
• Bonus: experience in CPG, luxury F&B, hospitality, SaaS, and with influencer/creator marketing.

What success looks like in 6–12 months

• Clear, differentiated social strategies in place for each key client, with buy‑in from stakeholders.
• Consistent, high‑performing content and community health across your client roster, reflected in growth and engagement metrics.
• A strong reputation internally and with clients as the go‑to social expert and strategic partner.