Lead Performance Marketing

Who are we and what do we do?

BrowserStack is the world’s leading cloud-based software testing platform, empowering over 50,000 customers—including Amazon, Microsoft, Meta, and Google—to deliver high-quality software at speed. Founded in 2011 by Ritesh Arora and Nakul Aggarwal, the company has grown to support more than two million tests daily across 22 global data centers, providing instant access to 35,000+ real devices and browsers.

With over 1,200 employees and a remote-first approach, BrowserStack operates at the intersection of scale, reliability, and innovation. Its suite of products spans manual and automated testing, visual regression, accessibility, and test management—all designed to simplify the testing process for modern development teams. Behind the scenes, BrowserStack continues to push the boundaries with AI capabilities like smart test case generation and design, flakiness detection, auto-healing and more —helping teams reduce maintenance overhead, debug faster, and catch issues earlier in the development lifecycle.

Recognized for its innovation and growth, BrowserStack has been named to the Forbes Cloud 100 list for four consecutive years. With backing from investors like Accel, Bond, and Insight Partners, the company continues to expand its product offerings and global footprint. Joining BrowserStack means being part of a mission-driven team dedicated to shaping the future of software testing.

Role in a Nutshell

As a Performance Marketing Expert, you will play a crucial role in developing,

implementing, and optimizing our paid marketing campaigns across various

platforms to ensure exponential growth of BrowserStack. Your primary focus will be

on maximizing ROI through strategic ad placement, conversion optimization, and

meticulous data analysis. The candidate should have extensive experience running

ads across major marketing channels and a deep understanding of B2B SaaS and

developer marketing. You will need to coordinate and work with multiple teams at

BrowserStack that involve content, design, growth, product and engineering.

What will you do

• Campaign Management: Develop, execute, and manage comprehensive

advertisement strategies across all major paid marketing channels including Google

Search, Bing Search, Meta Ads, LinkedIn Ads, Twitter Ads, Display Ads, and

Programmatic Ads to drive growth of leads, sign ups and other valuable conversions.

• Conversion Tracking & Optimization: Implement and manage conversion tracking

systems to monitor key metrics. Apply conversion rate optimization techniques to

enhance campaign effectiveness to ensure positive ROI on our campaigns

• Funnel Management: Develop and refine B2B funnels via rapid experimentation to

ensure smooth user journeys and maximize lead generation and conversion rates.

• Optimization & Analytics: Continuously optimize campaigns to improve performance

and achieve KPIs. Utilize Google Analytics, Google Tag Manager, and other tools to

track and analyze campaign performance, conversion rates, and user behavior.

• B2B SaaS Expertise: Leverage knowledge of B2B SaaS and developer marketing to

tailor strategies that resonate with our target audience and drive qualified leads. You

should have knowledge and experience in running inorganic campaigns on developer

focused platforms such as Stack Overflow, Reddit and SaaS websites such as G2,

Trustradius etc.

• Data-Driven Decision Making: Analyze campaign data to identify trends, insights, and

opportunities for improvement. Provide actionable recommendations to enhance

performance.

• Creative & Copywriting: Collaborate with creative teams to craft compelling ad copy

and visuals. Ensure that messaging aligns with brand strategy and engages the target

persona effectively.

• Market Research: Stay up-to-date with the latest industry trends, emerging

technologies, and competitive landscape to inform strategic decisions and keep our

campaigns ahead of the curve. Identify new avenues and channels for BrowserStack

to leverage to reach our target audience.

Desired Experience

• Experience: Minimum of 5+ years of experience managing Ad campaigns

across major platforms such as Google Search, SA 360, DV360, Bing Search,

Meta Ads, LinkedIn Ads, Twitter Ads, Display Ads, and Programmatic Ads.

• Technical Skills: Strong subject matter expertise in running Google Search Ads

along with detailed understanding of all search metrics and reporting is a

must.

• Understanding of Tools: Strong proficiency in Google Analytics, Google Tag

Manager, Looker and conversion tracking tools. Proven ability to analyze data

and derive actionable insights.

• Domain Expertise: Experience in B2B SaaS and developer marketing is highly

desirable. Deep understanding of B2B sales funnels and the unique

challenges and opportunities in this sector.

• Analytical Skills: Exceptional analytical and problem-solving skills with the

ability to interpret data and make data-driven decisions.

• Creative Skills: Strong copywriting skills with the ability to create persuasive

and engaging ad content.

• Communication: Excellent verbal and written communication skills with the

ability to convey complex concepts clearly and effectively. Collaboration skills

to work with different functions and teams.

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Benefits

In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:

• Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000
• Gratuity as per payment of Gratuity Act, 1972
• Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends
• Remote-First work environment that allows our people to work from home
• Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience