We’re looking for an SEO & Content Marketing Specialist to lead our AI-driven content strategy, technical SEO, and conversion optimization efforts. This role will be responsible for developing, managing, and optimizing high-impact content across multiple platforms while ensuring alignment with SEO, CRO, and paid media strategies.

This is an opportunity to be at the forefront of Brookstone’s AI-powered marketing evolution, leveraging automation and data-driven decision-making to enhance customer engagement and lead conversion.

Key Responsibilities

1. Advanced SEO & Technical Optimization

Conduct technical SEO audits and implement fixes for issues related to site structure, page speed, indexing, schema markup, crawlability, and Core Web Vitals.
Optimize internal linking structures, structured data, and on-page elements (meta tags, headings, alt text, etc.).
Monitor and enhance site performance, ensuring compliance with the latest Google algorithm updates and AI-driven search trends.
Develop and execute an advanced keyword strategy, leveraging apps like SEMrush, MarketMuse, and Frase.io for AI-assisted optimization.
Translate AI-generated analytics into actionable strategies for increasing engagement and reducing friction in the conversion funnel.

2. AI-Driven Content Strategy & Development

Own the content management and development process, ensuring all website, blog, and marketing content aligns with SEO, brand messaging, and audience intent.
Utilize AI-powered tools (MarketMuse, Jasper, ChatGPT, Frase.io) to generate and refine high-quality, SEO-optimized content.
Oversee content calendars, blog strategy, and pillar/cluster content models to drive organic traffic and engagement.
Develop and manage landing pages, lead magnets, and interactive content that convert visitors into leads.
Ensure all content is data-driven, integrating AI-powered insights from Google Analytics 4, HubSpot Analytics, and Salesforce Einstein.

Who are you

5+ years of experience in SEO, content strategy, and CRO - you are an SEO specialist
Strong technical SEO skills, including experience with site audits, structured data, page speed optimization, and Core Web Vitals
Demonstrated experience with AI-driven content creation, optimization, and personalization
Hands-on, demonstrable, advanced experience with:
SEO & Content Tools: SEMRush, MarketMuse, Jasper, Frase.io
Analytics & CRO: Google Analytics 4, HubSpot Analytics, Hotjar, Google Optimize
Marketing Automation: HubSpot AI, Salesforce Einstein, ChatGPT
Experience with WordPress, CMS platforms, and on-page SEO best practices
Strong ability to interpret data, track KPIs, and adjust strategies to maximize performance

What’s in it for you:

Competitive compensation and company-paid benefits - $67,500 per year
A healthy work-life balance with 3 weeks paid vacation and your birthday off
Be part of an award-winning, growth-focused company with ample career opportunities
Learn and grow with ongoing training and development
Exceptional support from a positive, energized senior management team

Who are we:

Industry leaders in windows and doors, with a strong reputation for customer service and growth
We’re committed to maintaining a positive workplace (No Jerks!), and we embrace change to drive growth and opportunities
Check out our Google Reviews and see what our customers think of us!

Our Core Values:

We’re Customer Obsessed – Deliver exceptional experiences, every time.
LFG - Get ‘er Done! – We thrive on action and results.
NO JERKS – We foster a positive, supportive work environment.
Quality Matters - Measure Twice, Cut Once – Precision and quality in everything we do.
We Embrace Change for Positive Growth – Adaptability drives our success.
HCIH - How Can I Help? – A team-first, customer-first mentality.
Think Things Through - to Identify Opportunities – We’re strategic, forward-thinkers.