Retail Marketing Manager

AI-Driven Marketing Strategy

• Develop and execute AI-powered marketing strategies to improve customer acquisition and sales conversion.
• Utilize AI tools for customer segmentation, predictive analytics, campaign optimization, and consumer behavior analysis.
• Create personalized marketing campaigns based on customer purchase history and engagement patterns.
• Implement data-driven decision-making across all marketing activities.

Customer Intelligence & Analytics

• Build customer profiling and predictive buying models.
• Analyze customer journeys across online and offline touchpoints.
• Use AI-powered dashboards to track customer behavior, campaign performance, and sales trends.
• Identify high-value customer segments and develop targeted campaigns.

Marketing Automation

• Implement automated customer communication workflows through WhatsApp, SMS, Email, and CRM platforms.
• Develop automated lead nurturing and remarketing campaigns.
• Create personalized customer engagement journeys using AI tools.
• Improve customer retention through automated loyalty and referral programs.

Retail Innovation & Technology

• Introduce innovative technologies to enhance the showroom experience.
• Develop virtual showroom tours, AR/VR product experiences, and interactive digital displays.
• Implement QR-based product information systems and digital customer engagement tools.
• Evaluate emerging technologies and recommend innovative marketing solutions.

AI Content & Creative Management

• Utilize AI tools for content generation, campaign ideation, video creation, and creative optimization.
• Collaborate with design and digital teams to produce high-performing marketing content.
• Develop hyper-personalized advertisements for different customer segments.
• Ensure brand consistency across all AI-generated content.

Performance Marketing Integration

• Work closely with digital marketing teams to optimize paid campaigns using AI insights.
• Track customer acquisition costs, conversion rates, and campaign ROI.
• Implement AI-powered audience targeting and lookalike audience strategies.
• Optimize marketing spend based on performance data.

Hyperlocal & BTL Marketing

• Use location-based data and customer insights to execute hyperlocal marketing campaigns.
• Plan innovative activations, roadshows, exhibitions, and retail events.
• Develop partnerships with local communities, influencers, architects, builders, and corporate clients.
• Create technology-enabled customer engagement activities during events.

CRM & Customer Experience

• Manage customer data platforms and CRM systems.
• Design customer retention and loyalty programs using AI-driven recommendations.
• Monitor customer satisfaction and implement improvement initiatives.
• Enhance omnichannel customer experiences across retail and digital platforms.

Innovation Lab & Growth Initiatives

• Continuously test new marketing technologies, AI tools, and customer engagement platforms.
• Launch pilot projects to improve retail sales and customer experience.
• Research global retail marketing trends and recommend implementation strategies.
• Drive a culture of innovation within the marketing team.

Team Leadership

• Lead and mentor marketing executives and retail marketing teams.
• Train teams on AI tools, automation platforms, and data-driven marketing practices.
• Coordinate with sales, operations, visual merchandising, and digital marketing teams.