Performance Marketing Specialist, Senior

About Brokoli Digital

Brokoli Digital is a full-stack digital marketing agency focused on helping brands and businesses drive growth. We are a lean, highly strategic team of marketers with experience managing 50+ brands and founders from award-winning agencies. Our clientele spans across Asia, offering you exposure to regional campaigns and a fast-paced learning environment.

Who is this job for?

We are looking for a performance marketer who enjoys going beyond ad execution—someone who can take ownership of campaigns, manage projects, and provide strategic growth recommendations to clients.

This role is perfect for someone who thrives in a startup environment, is eager to push boundaries, and enjoys working in a dynamic team that prioritizes impact. At Brokoli Digital, we don’t just run ads—we run campaigns that convert and drive real business results.

If you are data-driven, proactive, and love seeing marketing efforts translate into business growth, we’d love to meet you!

Why Join Us?

🚀 Work with a high-growth startup where your ideas and execution have direct business impact.

🌏 Exposure to regional campaigns across different markets.

📈 Fast-track your career by working closely with senior marketers & founders.

⚡ Flexible, remote-friendly work culture with a results-driven approach. You may be required to attend in-person meeting occasionally.

Job Responsibilities

Campaign Strategy & Execution

• Plan, launch, and manage campaigns across Meta, Google, and other digital platforms (Search, Display, Social, Video).
• Develop media plans, including audience segmentation, keyword research, budget allocation, and ad placement.
• Optimize campaigns based on data insights to maximize conversions and return on ad spend (ROAS).

Project & Client Management

• Work with project managers or take the lead in managing client projects, ensuring smooth execution and communication.
• Attend and lead client meetings—from weekly updates to performance reviews and business strategy discussions.
• Translate client goals into marketing actions and provide insights to improve performance.

Performance Analysis & Reporting

• Analyze campaign performance and provide actionable recommendations to improve key metrics.
• Prepare weekly and monthly reports with insights that align with business objectives.
• Work closely with clients to refine marketing strategies based on data-driven results.

Creative Strategy & Collaboration

• Provide creative direction and insights to help clients develop effective, high-converting ad assets.
• Collaborate with designers and stakeholders to improve ad performance.

What You Bring to the Table

✅ 2-3 years of hands-on experience managing Meta & Google Ads campaigns.

✅ Strong analytical skills and ability to make data-driven decisions.

✅ Detail-oriented with technical configurations and comfortable managing multiple projects.

✅ Excellent verbal and written communication in English (bonus if you have experience presenting to clients).

✅ Proficient in Google Sheets, Slides, and Docs for reporting and campaign planning.

✅ Ability to work independently and collaboratively in a fast-paced, startup environment.

✅ Tech-savvy & AI-curious—always exploring digital marketing innovations and tools to improve work efficiency.

Bonus Skills (Not Required, but Great to Have!):

• Experience with Google Tag Manager (GTM), Google Analytics, and event tracking setups.
• Google & Facebook Ads certifications (if you have them, let us know!).