Graphic Designer

Job Overview:

We are looking for a creative and results-driven Social Media & Graphic Designer with at least 3 years of experience in designing engaging social media content, branding materials, and marketing graphics. The ideal candidate will have expertise in graphic design, content creation, and social media strategy to enhance brand presence and engagement across various platforms.

Key Responsibilities:

• Design visually appealing graphics for social media posts, banners, ads, and promotional materials.
• Develop and implement social media content strategies across platforms like Instagram, Facebook, LinkedIn, Twitter, Pinterest, and TikTok.
• Create engaging video content, GIFs, carousels, reels, and infographics to boost audience engagement.
• Maintain brand consistency across all visual content and adhere to brand guidelines.
• Collaborate with the marketing team to plan and schedule content using tools like Hootsuite, Buffer, or Later.
• Monitor social media trends, competitor activities, and audience preferences to optimize content strategy.
• Work on ad creatives for Facebook, Instagram, LinkedIn, and Google Ads campaigns.
• Edit and enhance images and videos using Photoshop, Illustrator, Canva, Premiere Pro, or After Effects.
• Engage with the audience through comments, DMs, and community management.
• Track and analyze social media performance metrics to improve engagement and reach.

Required Skills & Qualifications:

• 3+ years of experience in graphic design and social media content creation.
• Proficiency in design tools like Adobe Photoshop, Illustrator, InDesign, Canva, and Figma.
• Strong understanding of social media platforms, trends, and best practices.
• Experience in video editing tools such as Premiere Pro, After Effects, or CapCut is a plus.
• Ability to design for different formats (posts, stories, ads, thumbnails, banners, etc.).
• Knowledge of social media analytics tools like Meta Business Suite, Google Analytics, or Hootsuite.
• Strong typography, layout, and branding skills.
• Ability to multi-task and meet deadlines in a fast-paced environment.
• Basic understanding of SEO for social media and content optimization.
• A creative mindset with attention to detail and storytelling skills.

Preferred Qualifications:

• Experience working with e-commerce brands, agencies, or startups.
• Ability to run paid ad campaigns on social media.
• Experience in motion graphics and animation is a plus.
• Understanding of UI/UX design principles for social media graphics.

Why Join Us?

• Exciting and dynamic projects across various industries.
• Flexible work environment (Remote/Hybrid options available).
• Opportunity to grow and upskill in a creative and digital space.
• Collaborative team culture with innovative ideas and strategies.