Social Media and Brand Manager

Company Description

BriteLife Recovery is an evidence-based addiction treatment center with locations in Hanover, PA, Hilton Head Island, SC, and West Kill, NY. Our accredited facilities offer comprehensive care for substance abuse and co-occurring disorders to adults throughout the U.S. Emphasizing individual treatment, we address the unique root causes of addiction, treating the mind, body, and spirit. We provide a collaborative approach to care centered on client choice, integrating evidence-based program components for effective recovery and wellness.

Role Description

At Britelife Recovery, our brand is more than a logo, it’s a promise of hope, healing, and transformation. As our Social Media and Brand Manager, you will play a key role in shaping how people experience that promise. This position be responsible for building a consistent and emotionally resonant brand presence across all channels, including social media. It requires both creativity and compassion, with a strong understanding of the unique sensitivities surrounding mental health and substance use treatment. Through thoughtful strategy, storytelling, and visual identity, you will help strengthen our voice in the recovery community, reduce stigma, and encourage individuals to seek the care they deserve. This role blends creative direction with digital engagement, making it ideal for someone who thrives at the intersection of empathy and innovation.

What will you be doing & what tasks are required?

This position is Full Time, 40 hours per week Remote but can include occasional travel to all Britelife locations in Pennsylvania, South Carolina, and New York.

Define, develop and implement brand strategies that reflect the organization’s mission, clinical excellence, and patient-centered approach.

Ensure brand consistency across marketing, advertising, referral networks, outreach, admissions, and internal communications.

Define and execute a comprehensive social media strategy that highlights patient success stories (with confidentiality protections), staff expertise, program offerings, and community involvement.

Monitor and analyze social media performance metrics to optimize content and improve engagement.

Develop and execute a strategic social media and own media presence that builds awareness, trust, and engagement across key audiences.

Collaborate with clinical, admissions, outreach, and leadership teams to ensure messaging is accurate, compliant, and aligned with ethical standards.

Create branded materials (brochures, fact sheets, educational resources, infographics, newsletters, videos, digital content etc.) that are trauma-informed and culturally sensitive.

Lead and manage internal branding associates, providing mentorship, feedback, and project oversight to ensure cohesive execution of brand initiatives.

Provide training and guidance to staff on appropriate use of branding and social media to safeguard patient privacy and HIPAA compliance.

Manage and update brand guidelines to ensure consistency in tone, language, and visual identity across all platforms.

Monitor brand perception and reputation through analytics, stakeholder/community feedback, and surveys; address any misinformation or negative perceptions promptly.

Lead initiatives to enhance visibility at local, state, and national levels, including participation in awareness campaigns (Recovery Month, Mental Health Awareness Month, etc.).

Stay current on behavioral health trends, regulatory considerations, and best practices in digital engagement specific to healthcare and recovery services the strategy and execute social media and social content channels