Our client is pioneering accessible cryptocurrency for everyday Americans. As a leading crypto exchange and wallet provider in the U.S., we're making crypto available where people already are—from cash onramps at grocery stores to partnerships with leading financial institutions. We're building the bridge between traditional finance and the crypto economy.

The Opportunity

We're looking for a player-coach Head of Growth to architect and execute our B2C customer acquisition strategy. You'll own the full growth engine—from paid channels to viral loops—with a relentless focus on acquiring customers at the lowest possible cost while building a scalable, repeatable motion that drives Coinme's next phase of expansion.

This isn't a "set strategy and delegate" role. You'll be in the trenches running campaigns, analyzing cohorts, and optimizing funnels while simultaneously building and leading a high-performing growth team.

What You'll Do

Own customer acquisition economics

Drive aggressive customer acquisition targets while maintaining disciplined CAC payback periods
Build and optimize the full funnel across paid, owned, and earned channels
Establish rigorous experimentation frameworks to continuously improve unit economics
Report directly on cohort performance, LTV, and channel efficiency

Execute across all growth channels

Paid: Own strategy and execution for Meta, Google, TikTok, and emerging platforms
Organic: Build SEO and content strategies that educate and convert (à la Chime/Coinbase)
Viral: Design and implement referral programs and growth loops that turn customers into evangelists
Partnerships: Identify and activate strategic acquisition partnerships and distribution channels
Influencer/Brand: Leverage culturally relevant campaigns that resonate with our demographic

Build the growth machine

Partner with product and engineering to instrument analytics and build growth features into the product
Work with creative teams to develop high-converting assets across channels
Establish data infrastructure for rapid testing and iteration
Implement tools and processes that scale with the business

Lead and develop a team

Hire, mentor, and manage growth marketers, performance marketers, and growth analysts
Foster a culture of experimentation, customer obsession, and scrappy execution
Set clear OKRs and hold the team accountable to results

What You Bring

Required:

7+ years in growth marketing, performance marketing, or growth product roles at B2C fintech or crypto companies
Proven track record of owning and hitting aggressive customer acquisition targets
Deep expertise across multiple acquisition channels (paid social, SEM, SEO, referral, influencer)
Hands-on experience optimizing campaigns and improving CAC/LTV ratios
Strong analytical chops—you live in Excel/SQL and can make sense of complex data
Player-coach mentality: equally comfortable running campaigns yourself and managing a team
Experience building and scaling growth teams from 0-1 or early stage

Bonus:

Direct experience at top consumer fintechs (Chime, Cash App, Robinhood, Coinbase, Kraken, etc.)
Background in crypto and understanding of the space
Expertise in growth product development and viral loops
Track record of optimizing CAC in competitive consumer markets

What Success Looks Like

30 days: You've audited our current channels, identified quick wins, and launched your first experiments 90 days: You've optimized our core channels, established a testing rhythm, and made your first hire

6 months: Customer acquisition is growing 3x with improving unit economics, and you've built a repeatable playbook

12 months: You've built a lean, high-performing team and established Coinme as a growth leader in accessible crypto

Why This Opportunity?

Mission-driven: Help millions of Americans access financial opportunity through crypto
Market position: First-mover advantage with 20,000+ locations and exclusive partnerships
Growth stage: Series B-backed with proven product-market fit, ready to scale
Impact: Your work directly translates to more people gaining access to digital assets
Compensation: Competitive base + meaningful equity in a rapidly growing company

Values