Social Media Manager

Brilliant, one of the most respected and rapidly growing agencies focused on family-oriented brands whose motto is “Work Hard - Play Hard - Laugh Hard”, seeks a Full-time Social Media Manager to help support the agency’s growing, award-winning full funnel marketing agency.

Who We Are:

So what’s Brilliant all about? Brilliant is a fully integrated agency offering PR, Influencer, Social Media, Paid Media, Events & Activations and Affiliate Marketing. We are a unique PR agency made up of nearly 30 team members with big brand and big agency experience, looking for a place where they can stand out and make an impact who all work remotely across the US. Brilliant is in its second decade as a fully remote company and is one of the most respected agencies serving consumer lifestyle brands with a specific focus on products, brands, and services for families including baby and maternity, toys and games, tech, housewares, haircare and food.
We give our team the resources they need to get their work done without having to sit in a cubicle or stuffy office. Come join a fast-growing, award-winning team of the best PR & marketing experts across the country.

What We Do:

Brilliant is in its second decade as a fully remote company and is one of the most respected agencies serving consumer lifestyle brands with a specific focus on products, brands, and services for families including baby and maternity, toys and games, tech, housewares, haircare and food.

Position Overview:

We’re looking for a Social Media Manager who can hit the ground running, own the strategy and execution of organic social programs, and collaborate seamlessly with other teams at Brilliant to maximize brand impact. This role is for someone who combines strategic thinking, creative execution, and operational excellence — turning marketing objectives into engaging social content that grows audiences and drives measurable engagement.

Key Responsibilities

Strategy & Leadership

• Lead the execution of organic social media programs across Instagram, TikTok, Facebook, YouTube, X, and LinkedIn.

• Serve as a client-facing expert: able to lead calls, speak to strategy and results, and make informed recommendations.

• Develop and refine strategies that align with client marketing objectives and broader program goals.

• Maintain brand voice and identity across all channels while staying attuned to emerging trends and audience behaviors.

• Monitor social performance through native analytics and third-party tools to extract insights and inform content optimization.

Content Development & Creative Direction

• Build out content calendars balancing marketing objectives, platform trends, and social conversations.
• Provide creative direction to in-house teams, freelancers, and interns to ensure content aligns with brand voice and objectives.
• Collaborate with account and creative teams to launch campaigns supporting product milestones, thought leadership, and brand storytelling.
• Experiment with new content formats to spark engagement and expand reach organically.

Collaboration with Community Engagement Team

• Work alongside the Community Engagement team to ensure proactive and reactive community management strategies are delivering for clients.
• Ensure social content supports community efforts, enhances engagement, and aligns with broader brand objectives.

Cross-Team Collaboration

• Paid Team: Make recommendations for posts to boost, while understanding legal and usage rights.
• Influencer Team: Ensure social content amplifies influencer efforts, coordinate planning, and leverage native tools within platforms.
• PR/Account Teams: Reference media plans and proactively share social calendars and content to support integrated campaigns.

Analytics & Reporting

• Track, analyze, and interpret key social metrics to generate actionable insights.
• Oversee reporting on content performance, engagement, and audience growth to inform strategy.
• Maintain accountability for content quality, timelines, and client satisfaction.

What We’re Looking For

• 3+ years of agency social media experience (focused in CPG) on the following platforms: Instagram, TikTok, Facebook, YouTube, X, LinkedIn.
• Proven ability to develop and execute social strategies that drive engagement and growth.
• Strong client-facing skills: able to discuss trends, strategy, and results confidently.
• Highly creative, with the ability to translate marketing goals into engaging, on-trend social content.
• Persistent and experimental: willing to test new approaches to strike a viral chord.
• Superb time management skills and understanding of approval workflows in an agency environment.
• Familiarity with Gmail, Google Docs, video conferencing, and social analytics tools; Airtable a plus.

Experience Requirements

Manager/Supervisor