HubSpot CRM & Marketing Automation Specialist

Job Title: HubSpot CRM & Marketing Automation Specialist

Company: Brightside Marketing

Location: Remote (U.S. Required)

Salary: $50,000/year

About Brightside Marketing

Brightside Marketing is a performance-driven growth agency specializing in multi-location fitness, wellness, and active lifestyle brands.

We work with some of the most competitive operators in the industry, including health clubs, boutique fitness studios, med-wellness companies, and franchise brands. Our work combines precision audience targeting, geospatial intelligence, and psychographic segmentation to drive measurable membership growth and revenue.

We build full-funnel acquisition systems that connect paid media, CRM automation, and attribution into a single growth engine for the health and fitness industry.

We are looking for a HubSpot expert who can architect and operate the CRM systems that power this growth.

This is not an entry-level position. We need someone who understands CRM architecture, lifecycle automation, and revenue attribution and can build systems that scale across multiple clients and locations.

Role Overview

The HubSpot CRM & Marketing Automation Specialist will be responsible for designing, implementing, and optimizing HubSpot systems across Brightside clients and internal operations.

You will work directly with our strategy, paid media, and account teams to ensure that every lead generated through paid media is properly tracked, routed, nurtured, and attributed to real business outcomes like trials, tours, and memberships.

Your work will directly impact lead conversion, reporting accuracy, and the scalability of our marketing systems.

Key Responsibilities

HubSpot CRM Architecture

• Configure and manage HubSpot Sales, Marketing, and Service Hubs
• Design lifecycle stages aligned with client sales funnels for gyms (Lead → Trial → Membership → Retention)
• Build and manage pipelines, deal stages, custom properties, and segmentation logic
• Structure accounts to support multi-location clients and franchise systems

Marketing Automation

• Build and optimize workflows for lead nurturing, follow-ups, and lifecycle automation
• Implement behavioral triggers based on form fills, website activity, and campaign engagement
• Create automated sequences for lead conversion, reactivation, and retention

Lead Management & Attribution

• Ensure clean lead routing to appropriate teams or locations
• Implement UTM tracking and attribution frameworks
• Connect marketing activity to pipeline outcomes and revenue
• Maintain accurate lifecycle and pipeline reporting

Integrations & Data Systems

• Integrate HubSpot with third-party tools (Google Ads, Meta, Zapier, Stripe, WordPress, etc.)
• Build scalable data flows between platforms
• Support API connections and automation platforms when needed
• Maintain CRM data hygiene and governance standards

Reporting & Analytics

• Build dashboards and reporting views for clients and internal teams
• Track key metrics including:
• Cost per lead (CPL)
• Conversion rates
• Cost per membership / acquisition
• Pipeline performance
• Support closed-loop reporting connecting paid media to actual revenue

Internal Collaboration

• Work alongside paid media teams to ensure campaign tracking is accurate
• Train internal team members and clients on HubSpot best practices
• Document workflows, automation logic, and CRM architecture

Required Experience

• 3+ years hands-on experience with HubSpot CRM implementation
• Proven experience building automation workflows and lifecycle funnels
• Experience designing CRM structures for sales pipelines and lead management
• Strong understanding of UTM tracking, attribution, and marketing analytics
• Experience integrating HubSpot with external tools (Zapier, APIs, etc.)
• Ability to audit and clean up complex or disorganized HubSpot accounts
• Strong documentation and communication skills

Preferred Experience

• HubSpot Certifications (Marketing Software, Sales Software, CMS)
• Experience working in a marketing agency environment
• Experience supporting multi-location businesses or franchise brands
• Familiarity with marketing attribution and paid media tracking
• Experience with GA4, Google Tag Manager, or Looker dashboards

What We’re Looking For

The right person for this role is:

• Highly technical but also strategic
• Comfortable building systems from scratch or cleaning up messy ones
• Detail-oriented and documentation-focused
• Able to work independently without constant supervision
• Focused on building scalable systems, not manual workarounds

We are looking for someone who wants to build the marketing infrastructure behind high-growth brands, not just execute small technical tasks.

Compensation

Salary: $50,000 per year

Fully remote position.

How to Apply

Please include:

1. A short summary of your HubSpot experience
2. Examples of HubSpot systems or automation workflows you’ve built
3. Links or screenshots of reporting dashboards or CRM structures you’ve created
4. Your availability to start

Candidates who include real examples of their HubSpot work will be prioritized.

• Brightside is building the marketing systems that power the next generation of fitness and wellness brands. If you enjoy building CRM infrastructure that directly impacts revenue, we want to hear from you.