Digital Marketing Manager

Position Overview:

This is a unique hybrid role that reflects the future of marketing — where platform expertise and client strategy intersect. At Brightside, we believe modern marketers must be media-agnostic, performance-driven, and fluent across platforms to deliver real results. As a Performance Marketing Manager, you'll not only manage Meta, Google, and Programmatic campaigns, but also lead the strategic conversations with clients. You’ll be responsible for optimizing campaigns in-platform and evaluating performance holistically — not in silos — so you can guide clients with clarity, confidence, and cross-channel insight.

You’ll work directly in-platform and serve as the strategic lead for your assigned clients. This hybrid role is perfect for someone who wants to own both the execution and the client outcomes, with full visibility and control across channels.

What You’ll Do

Campaign Execution & Optimization (Primary Responsibility):

• Launch, manage, and optimize paid media campaigns across Meta (Facebook/Instagram), Google (Search, PMax, YouTube), and Programmatic platforms (e.g. The Trade Desk, StackAdapt).
• Monitor daily performance, making real-time optimizations to budgets, audiences, placements, and creative.
• Analyze campaign performance holistically — not in silos — using KPIs like ROAS, CPA, and lead quality.
• Create and test new strategies using your knowledge of platform algorithms, ad types, and targeting tools.
• Ensure proper tracking, attribution, and conversion events are in place and firing correctly.

Client Management & Strategic Communication (Secondary Responsibility):

• Serve as the lead point of contact for 3–5 client accounts.
• Present campaign performance, explain optimizations, and lead monthly calls and reporting.
• Translate complex performance data into actionable recommendations.
• Work closely with Brightside’s creative, content, and coordination teams to execute full-funnel campaigns.
• Help shape strategy documents, media plans, and pitch materials for new and existing clients.

What You Bring

• 3–5 years of hands-on experience running Meta and Google campaigns (Search + PMax required).
• Experience in Programmatic or a strong desire to grow into it (we’ll train you if you’re close).
• Strong knowledge of attribution, tracking, and campaign testing.
• Analytical mindset with the ability to explain what the numbers mean and why they matter.
• Prior experience in an agency environment (or managing multiple accounts across industries).
• Strong verbal and written communication — you know how to talk to clients and lead conversations.