Brightside Health delivers life-saving virtual mental healthcare to everyone who needs it. We are powered by proprietary AI, purpose-built technology, a world-class clinician network, and a care model that rivals the best of in-person treatment. When combined with precision psychiatry and leading-edge therapeutic techniques, we’re able to improve outcomes for those with mild-to-severe clinical depression, anxiety, and other mood disorders. Our innovative approach has earned recognition from leading publications such as Healthline, Fortune, and Forbes, naming us 'Best for Crisis Care,' 'Most Comprehensive,' and 'Best Online Therapy for Anxiety and Depression.'

We take an action-oriented, purposeful approach with everything we do and seek out team members who value collaboration and thoughtful prioritization. As a result, our organization is looking for the brightest and most innovative talent in the industry. Indeed named us the top remote company to work for in 2024. We can promise you that, as a member of the Brightside team, you’ll have the opportunity to collaborate alongside smart and driven people while growing your professional skills.

Brightside Health is seeking a Director, Marketing & Brand who can roll up their sleeves and own brand development in a fast-paced environment. You’ll be responsible for shaping and elevating the Brightside brand across multiple touchpoints, driving awareness and trust across consumer and B2B audiences. This is a high-impact, highly collaborative role reporting to the COO and working cross-functionally with our CEO, Product, Commercial, and Clinical stakeholders.

This is a high-impact, scrappy and execution-heavy role focused on owning and operationalizing Brightside’s brand strategy. We’re looking for someone who can execute independently, think strategically, and bring a brand vision to life with focus and efficiency.

_What you’ll be doing as Director, Marketing & Brand

Lead and manage the Brand & Creative team — providing mentorship, setting priorities, and driving accountability across all initiatives
Evolve Brightside’s brand strategy and positioning, ensuring consistency across all channels
Translate existing brand identity into a go-to-market strategy
Oversee end-to-end campaign development in collaboration with content, design, and marketing partners, guiding the team through concepting, execution, and optimization
Ensure strong brand governance by maintaining and evolving brand guidelines and reinforcing brand consistency across internal and external teams
Shape messaging and storytelling across platforms (web, social, paid, events), ensuring alignment with brand strategy
Partner with Commercial and Clinical leaders to support go-to-market efforts and align brand narrative with business goals
Support public-facing efforts, including press, events, and thought leadership
Manage creative team and freelance partners (e.g., PR, design), setting clear expectations for deliverables
Leverage AI tools (e.g., LLMs, design platforms, content generators) to improve efficiency and impact
Evaluate and evolve our brand based on data, insights, and industry trends

Requirements

8+ years of brand, marketing, or creative strategy experience, with 3+ years leading and mentoring creative or brand teams
Proven track record of building and scaling brands in fast-paced environments — portfolio and/or case studies appreciated
Demonstrated success managing full lifecycle of brand across consumer and enterprise audiences
Strategic and execution-driven mindset; thrives in ambiguity and can move with urgency
Strong writing, storytelling, and messaging skills, with an eye for both voice and visual cohesion
Experience in corporate (non-agency) brand roles — prior agency experience is fine, but must have 2+ years in-house
Emotionally intelligent communicator with the ability to lead cross-functional initiatives and influence without authority
Comfortable managing external partners or freelancers and setting clear expectations for creative deliverables
Advance our AI maturity—leveraging tools for content generation, research, social, etc.

Benefits

A competitive salary plus stock options so you have equity
Fully paid for comprehensive health care (medical, dental, vision)
Pet Insurance
Life Insurance & Short / Long Term Disability
401k Plan
Unlimited PTO and sick leave
Parental Leave
Work remotely and whatever schedule works best for you
Additional memberships and perks

_Work Environment & Culture

_At Brightside Health, you’ll join a fully remote, mission-driven team that values flexibility and impact. You’ll collaborate with professionals across engineering, product, and clinical teams, all dedicated to transforming mental healthcare. Our culture fosters continuous learning, empathy, and cross-functional collaboration.

We celebrate diversity and are committed to equal employment opportunities based on merit, competence, and performance. Research shows that underrepresented groups often apply only if they meet 100% of the listed criteria—we encourage women, people of color, and LGBTQ+ job seekers to apply even if they don’t check every box.

_Compensation & Hiring Commitment

_Final offers are determined by multiple factors, including location, experience, and expertise. If you have questions about compensation bands, please ask your recruiter.

At Brightside, we recognize that building life-changing technology for mental health is both a responsibility and a privilege. We set high standards while ensuring every team member is valued, trusted, and empowered in an environment driven by inclusion and impact.