Event Marketing Manager

About BrightEdge

BrightEdge is the world's leading enterprise SEO and content optimization platform, trusted by over 1,700 global brands including Microsoft, Adobe, and Netflix. Our AI-powered platform helps enterprises increase organic search traffic, improve content performance, and drive revenue growth through data-driven digital marketing strategies. We're expanding our presence in India and the APAC region to serve our growing customer base and drive market expansion.

Position Overview

Key Responsibilities

Event Strategy & Planning

• Develop and execute comprehensive events marketing strategy for India and APAC markets aligned with global marketing objectives
• Plan and manage 20+ events annually including trade shows, conferences, webinars, customer events, and partner summits
• Identify and evaluate new event opportunities to expand market presence and reach target audiences
• Create event marketing calendars and coordinate with global marketing campaigns and product launches
• Establish event ROI frameworks and success metrics to measure performance and optimize future events

Event Execution & Management

• Lead end-to-end event management from concept to post-event analysis including budgeting, logistics, and vendor coordination
• Manage event budgets, ensuring cost-effective execution and maximum ROI
• Coordinate with internal teams including Sales, Product Marketing, Customer Success, and Regional Sales Directors
• Oversee booth design, promotional materials, giveaways, and brand presence at industry events
• Manage speaker programs, thought leadership opportunities, and executive participation in key events

Digital & Virtual Events

• Plan and execute virtual and hybrid events including webinars, product demos, and digital conferences
• Manage webinar platforms, registration systems, and virtual event technologies
• Coordinate with content marketing team to develop compelling event content and presentations
• Implement lead capture and nurturing strategies for virtual events
• Optimize virtual event experiences for engagement and conversion

Vendor & Partner Management

• Establish and manage relationships with event vendors, venues, and service providers across India and APAC
• Negotiate contracts, manage vendor performance, and ensure quality delivery of event services
• Build strategic partnerships with industry associations, media companies, and event organizers
• Coordinate with regional distributors and channel partners for co-marketing events
• Manage relationships with key industry influencers and thought leaders

Lead Generation & Sales Support

• Develop lead generation strategies for events and coordinate with demand generation team
• Implement lead capture processes and ensure seamless handoff to sales teams
• Create event-specific marketing materials, presentations, and sales collateral
• Provide sales teams with event insights, attendee data, and follow-up strategies
• Track and report on event-generated pipeline and revenue attribution

Market Intelligence & Reporting

• Conduct market research to identify key events, competitors, and industry trends in India and APAC
• Analyze event performance metrics including attendance, lead quality, cost per lead, and ROI
• Create comprehensive post-event reports and recommendations for future events
• Monitor competitive activities and industry developments at events and conferences
• Provide market insights to inform product development and go-to-market strategies

Required Qualifications

Experience & Background

• 5-8 years of events marketing experience with at least 3 years in a leadership role at a B2B SaaS organization
• Proven track record of leading end-to-end events marketing for a SaaS-based organization with demonstrated ROI results
• Experience managing events across multiple countries and regions, preferably in India and APAC markets
• Strong background in trade show management, virtual events, and customer conferences

Technical Skills

• Expert-level proficiency in event management platforms (Cvent, Eventbrite, Splash, etc.)
• Advanced skills in CRM systems (Salesforce, HubSpot) and marketing automation platforms
• Experience with virtual event platforms (Zoom Events, ON24, GoToWebinar, etc.)
• Proficiency in project management tools (Asana, Monday.com, Trello)
• Knowledge of event analytics, lead tracking, and ROI measurement tools

Regional Expertise

• Deep understanding of Indian and APAC business culture, market dynamics, and event landscape
• Experience with local event vendors, venues, and service providers across major Indian cities
• Knowledge of regional compliance requirements, tax implications, and business practices
• Understanding of cultural sensitivities and business etiquette in diverse APAC markets
• Established network of industry contacts and relationships in the region

Communication & Leadership

• Excellent written and verbal communication skills in English (additional Indian languages preferred)
• Strong negotiation and vendor management capabilities
• Ability to work collaboratively across multiple departments and time zones
• Experience managing event budgets and delivering measurable business results
• Proven ability to work under pressure and manage multiple events simultaneously

Mandatory Requirements

🚨 Critical Requirements - Please Read Carefully

1. SaaS Events Marketing Leadership: Must have direct experience leading end-to-end events marketing for a SaaS-based organization. Agency or non-SaaS experience alone will not qualify.
2. PST Working Hours Alignment: This role requires significant collaboration with global teams during Pacific Standard Time (PST) business hours. Candidates must be available for core team meetings and collaboration during PST hours (5:30 PM - 2:30 AM IST). Flexibility for early morning and late evening calls is essential.
3. 30-Day Notice Period: Can join within 30 days of accepting the offer. Candidates with more than 30 days of notice period need not apply. This is a firm requirement due to urgent business needs and upcoming event season.

Preferred Qualifications

• Experience in the SEO, digital marketing, or MarTech industry
• Background working with enterprise B2B customers in India and APAC
• MBA in Marketing, Business, or related field from a Tier 1 institution
• Certified Meeting Professional (CMP) or similar event management certification
• Experience with Account-Based Marketing (ABM) events and VIP customer programs
• Previous experience at a high-growth SaaS company with international presence
• Fluency in Hindi or other regional Indian languages
• Experience managing channel partner and distributor events