Product Marketing Manager

Azuga Company Overview

Azuga, a Bridgestone Company, is a mission-driven team committed to remaining the fastest growing enterprise fleet management mobility solution in the industry. With vehicle GPS fleet tracking, safety camera solutions, driver safety and vehicle diagnostics for small business and enterprise fleets, our fleet management system, and therefore our teams, are helping fleet managers and drivers make smarter decisions when it comes to vehicle maintenance, cost-savings and safety.

We are a group of builders and doers - building the foundations of a dynamic marketing team and marketing strategy to deliver amazing results for our customers and our sales partners. We are a team with a strong commitment to customer-driven innovation, data-based decision making and a commitment to learning through experimentation. As a part of Bridgestone, the opportunities can be endless across the broad spectrum of businesses in the Bridgestone portfolio. If this is your type of work and the type of environment you want to work in, we encourage you to explore our job opportunities.

Job Category

Sales, Marketing & Product Management

Position Summary

We’re currently looking for a Senior Product Marketing Manager to join our team remotely.

This role will be responsible for leading diverse projects independently and supporting continuous process improvement and automation. They will collaborate with product managers on go-to-market strategies, create content for customer journeys, measure campaign effectiveness, and maintain strong stakeholder relationships through effective communication and negotiation.

*** Fully Remote role. Can be located anywhere in the US.***

An ideal candidate would be within a base salary range of $85,000 - $100,000.

Pay Range: $78,000.00 - $128,000.00

Responsibilities

• Use advanced analytical and technical problem-solving to develop new solutions to existing problems and procedures.
• Measure GTM campaigns in detail to provide feedback to the product team on how the market is responding to messaging.
• Host weekly webinars for customers and demand generation.
• Define targeted customer segments and associated messaging.
• Create or coordinate the production and distribution of advertising and promotional materials.
• Gather and analyze marketplace trends and customer data.

Minimum Qualifications

• 5+ years of related experience with bachelor’s degree preferred
• Technical Proficiency: Experience with basic CRM, Marketing Automation, advertising platforms, web analytics, CSM.
• Analytical Skills: Ability to gather and analyze data to inform marketing strategies and measure the effectiveness of campaigns.
• Content Creation: Skilled in creating compelling content that resonates with target audiences and supports the buying and customer journeys.
• Project Management: Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Problem-Solving: Advanced problem-solving skills and to develop innovative solutions to marketing challenges and be adaptable to changing market conditions.

What We Offer

At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive compensation; we will provide you:

• A supportive and engaging onboarding experience to ensure a smooth transition into our team.
• The opportunity to develop and grow, through training and regular mentorship.
• Corporate Social Responsibility activities.
• A truly global, dynamic and challenging work environment.
• Agility and work/life effectiveness and your long-term well-being.
• A diverse and inclusive team.

_Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

_Employment Eligibility

If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.