Chief Marketing Officer

Industry 1: Insurance

Industry 2: Marketing and Advertising

Industry 3:

Job ID: 40317765153

Category: Sales and Marketing

Location: Remote, United States

Chief Marketing Officer (CMO)

Location: Remote, with preference for OH or FL | Travel to main offices required

We’re seeking a bold, hands-on Chief Marketing Officer (CMO) to lead the next phase of growth at a fast-scaling, performance-driven marketing and lead generation business deeply connected to the insurance ecosystem.

This is a newly created executive role built for someone who understands the full funnel, from paid search to policy sale, and has the strategic and tactical chops to scale a high-performing team, diversify our acquisition channels, and drive measurable value creation across a growing ecosystem. Key to this role will be expanding the full funnel from search to other marketing sources such as social, native, and affiliate. We’re looking to build out a best-in-class marketing program.

About The Business

We are a high-growth digital performance company focused on generating qualified leads and driving insurance policy sales. Our client is built off strong relationships with insurance partners. They power these insurance partners’ sales channels through it’s marketing efforts.

We’ve proven our model, and now it’s time to scale.

Why This Role? Why Now?

We’ve scaled a multi-million-dollar monthly marketing program with a lean team of high-potential marketers. With market shifts accelerating, especially across paid search, social, and AI-driven discovery, we’re ready to bring in a senior marketing executive to help us diversify, scale, and multiply our results.

We’re looking for someone who’s not afraid to roll up their sleeves, who’s run and built teams, and who brings clarity and confidence in high-growth, fast-moving environments.

What You’ll Do

Strategic Leadership

• Own the marketing vision, roadmap, and execution across paid, organic, social, affiliate, and lifecycle.
• Translate company goals into a scalable marketing strategy aligned with profitability and long-term value creation.
• Partner closely with executive leadership to shape brand positioning and go-to-market strategy across entities.
• Dive into the tactics and build based on a proven playbook, then build out the team.

Channel Diversification & Optimization

• Expand beyond our current strength in paid search to unlock new channels: organic SEO, affiliate, paid social, and lifecycle/email.
• Architect a modern demand gen engine that integrates content, tech, and analytics.

Team & Infrastructure Buildout

• Evaluate current team, tools, and agencies, scale and structure the marketing department accordingly.
• Mentor and uplevel our marketing team.
• Implement the right martech stack to support sustainable growth and better attribution.

Execution & Accountability

• Be both strategist and operator. You should be as comfortable ideating a new top-of-funnel initiative as you are digging into performance metrics.
• Own the numbers. Manage marketing spend and profitability with rigor.

What We’re Looking For

• A proven growth marketer with executive-level leadership and operator DNA—you know when to lead, and when to get in the weeds.
• Deep understanding of performance marketing, especially in paid search, social, affiliate, and conversion funnels.
• Experience in lead generation, ideally with a background in selling leads for profit or driving policy sales/conversions.
• Track record of creating value at successful growth-stage companies. Pure early-stage startup experience is great, but we want to see your demonstrated ability to scale.
• Clear communicator with conviction. You’ll be expected to take ownership and set the course.
• Bonus points for experience in insurance, regulated industries, or two-sided ecosystems.

What You’ll Walk Into

• A profitable, high-momentum company with a strong culture, ambitious vision, and stable backing.
• A smart, scrappy internal team
• A performance-led environment that rewards results and gives you the space to build something lasting.
• An entrepreneurial, transparent, and energetic culture where we celebrate together and keep things fun.

This is a rare opportunity to come in at a moment of inflection and shape the next five years of growth. If you’ve been looking for a chance to lead the charge, build a real team, and make your mark—this might be it.

BrainWorks is a premier executive search firm that delivers superior talent to drive business performance. Our consultants are experts in their practice areas, which include Consumer Products Careers; CRM, Direct/Database Marketing and Customer Sciences/Advanced Analytics; Accounting and Finance; Information Technology; Private Equity & Corporate Finance; Digital Marketing and eCommerce; and Consumer Insights and Market Research.

BrainWorks prides itself on quality, speed and GUARANTEED RESULTS, delivered through our unique QUASAR approach. When you partner with BrainWorks, your company will receive intelligence and industry expertise from consultants who are trustworthy, caring and passionate about your business needs. https://brainworksinc.com