Etsy’s Retention and Engagement Marketing (REM) team is responsible for the strategy, roadmap, data integration, production, deployment, and analysis of marketing campaigns. These campaigns help more than 90 million buyers worldwide find and purchase the perfect item on Etsy and provide over 6 million sellers with the support they need to continue to grow their business on Etsy.

We’re looking for a Retention Marketing Manager to engage Etsy sellers at key moments in their journey—from onboarding to growth and business management. In this role, you’ll develop targeted, multi-channel campaigns that provide sellers with the tools, insights, and education they need to succeed. You'll have the opportunity to leverage predictive intelligence and automation to create personalized experiences that drive seller success at every stage.

About The Role

In this role, you will develop and execute multi-channel strategies to engage Etsy sellers at critical moments in their journey—from onboarding, to growth, and ongoing business management. Your work will focus on driving adoption of Etsy’s tools and services while also celebrating sellers' milestones, encouraging them and building momentum to grow their shops successfully.

You will collaborate closely with cross-functional teams to ensure campaigns align with Etsy’s strategic product priorities and long-term company goals. A strong analytical mindset is essential, as you’ll be responsible for building targeted segments, defining key audiences, and working with analytics partners to uncover opportunities that enhance seller engagement and retention.

This role requires a strategic problem solver with expertise in retention and lifecycle marketing, a data-driven approach, and strong collaboration skills. You should be comfortable leveraging automation, predictive insights, and experimentation to optimize seller engagement and create experiences that both support and inspire sellers at every stage of their journey.

Requirements

Must Have:

3+ years of experience in Retention Marketing, preferably within fast-paced global e-commerce or marketplace environments.
Proven ability to develop and execute sophisticated multi-channel strategies and experimentation roadmaps.
Strong technical proficiency in Marketing Automation Platforms and third-party email providers. Expertise in HTML and CSS.
Experience working cross-functionally with Marketing Analytics teams to drive engagement and product adoption.
Data-driven mindset with experience analyzing post-launch campaign performance and iterating based on insights.
Ability to develop smart audience segmentation strategies and work with analytics teams to uncover engagement opportunities.
Understanding of how personalized marketing campaigns and automation drive user behavior and retention.
Familiarity with lifecycle marketing best practices, including contact strategy, frequency management, and automation frameworks.
Organized and detail-oriented, with the ability to balance long-term objectives while adapting to evolving business needs.

Nice-to-have:

Experience with Braze or similar marketing automation platforms.
SQL knowledge and experience with audience building for segmentation.
Experience in celebratory or milestone-based marketing that encourages continued engagement.

Details/Notes:

This request will provide general project support.

This role is open to all work modes (remote/flex/on-site).

This role may extend or convert, depending on the needs of the team, budget availability, and contractor performance.

The interview process for this role will be: 30 min hiring manager screen, 30 mins with 2 members of the team.