We are a rapidly growing mid-size healthcare services provider looking for a talented Marketing & Customer Performance Analyst to join our team. As we scale our operations, you'll play a crucial role in driving data-informed marketing decisions and developing customer insights that fuel our growth strategy.

Role Overview:

As a Marketing & Customer Performance Analyst, you'll work cross-functionally with our marketing and sales teams to optimize our digital marketing campaigns, user experience, analyze customer behavior, and identify growth opportunities. You'll leverage your expertise in advertising platforms, marketing analytics tools, and customer segmentation to help us achieve our ambitious growth targets. Curiosity and ability to autonomously deliver root cause analysis will serve you well in this role.

Key Responsibilities:

Manage and optimize paid media campaigns across Google, Meta, and LinkedIn advertising platforms
Configure, maintain, and analyze GA4 implementations to track marketing performance and user journeys
Support design and analysis of A/B tests to continuously improve campaign performance and conversion rates
Create comprehensive dashboards and reports in Tableau and Salesforce Marketing Cloud to track KPIs and provide actionable insights
Analyze customer data to identify patterns, trends, and opportunities for segmentation
Collaborate with cross-functional teams to develop and implement data-driven marketing strategies
Monitor campaign budgets and optimize spend allocation to maximize ROI
Present findings and recommendations to stakeholders in clear, actionable formats

Required Qualifications:

3-5 years of experience in marketing analytics or customer insights roles, preferably in-house at a high-growth company
Demonstrated expertise with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
Proficiency in Tableau and data visualization
Proficiency in GA4 implementation, configuration, and analysis
Experience with Salesforce Marketing Cloud or similar marketing automation platforms
Strong analytical skills with ability to translate data into actionable insights
Excellent communication skills with ability to present complex data to non-technical stakeholders
Bachelor's degree in Marketing, Business, Analytics, or related field
Experience with Google BigQuery or SQL
Experience with Tableau or PowerBI for data visualization
Experience with Microsoft Excel for ad hoc analyses