Head of Marketing (m/f/d)

Job brief

As our Head of Marketing, you will be responsible for driving our brand and growth strategy. You will lead a talented team of five within our Go-To-Market organization, balancing strategic vision with practical implementation to ensure that our marketing initiatives directly contribute to measurable business success.

In this role you will:

• Define & Execute Marketing Strategy: Develop and implement the overarching international marketing strategy, with a primary focus on demand generation and pipeline acceleration for our B2B SaaS platform.
• Lead & Develop a High-Performing Team: Mentor, empower, and grow our existing marketing team, fostering a collaborative and data-driven culture. Provide strategic guidance across content, field, demand generation, and product marketing functions.
• Drive Demand Generation & Lead Nurturing: Oversee and optimize all aspects of our lead generation funnel, including inbound, outbound, paid media, SEO, and content syndication, to consistently deliver high-quality inbound opportunities for sales.
• Enhance Brand & Market Presence: Further refine Brainsuite’s brand positioning and messaging. Expand our PR and social media footprint, fueling conversations around Creative Effectiveness, Neuroscience and AI in marketing.
• Strategic Product Marketing Leadership: Collaborate closely with the Product Management team to ensure our go-to-market strategies, product positioning, and messaging are impactful, resonate with target personas and are in line with our product roadmap.
• Data-Driven Performance & Optimization: Evolve and monitor key marketing KPIs, leveraging analytics tools to track campaign effectiveness, identify opportunities for optimization, and report performance and insights directly to the leadership team.
• Cross-Functional Collaboration: Build strong, synergistic relationships with Sales, Product, and Customer Success to ensure marketing initiatives are fully aligned with company-wide revenue goals and customer needs.
• Budget & Resource Management: Efficiently manage the marketing budget, overseeing external freelancers, agencies, and technology partners to maximize ROI.

About you:

• Proven B2B SaaS Marketing Leadership: You bring at least 5 years of marketing experience, with a significant portion in a B2B SaaS environment, ideally within a company of similar size (30-100 employees). You have a demonstrated track record of scaling marketing efforts and driving pipeline.
• Demand Generation Expertise: You possess a deep, strategic understanding of modern B2B demand generation techniques and have successfully built or optimized lead generation funnels, consistently delivering measurable results.
• Player-Coach Mentality: While a strong leader, you're not afraid to be hands-on, dive into details, and support your team operationally when necessary.
• Analytical & Data-Driven: You're highly analytical, comfortable with marketing attribution models, and adept at using data to inform decisions, optimize campaigns, and report on ROI. You are fluent in the marketing KPIs that are typical in the SaaS industry.
• Exceptional Communicator: You possess excellent verbal and written communication skills in both German and English, capable of articulating complex ideas clearly and persuasively to diverse audiences.
• Collaborative & Empathetic Leader: You are a natural leader who inspires, motivates, and develops team members, fostering a positive and productive work environment.
• Strategic Thinker with a Growth Mindset: You are forward-thinking, adaptable to market changes, and continuously seek out new strategies and technologies to drive growth. You strive to create exceptional creative work with your team.
• Commercial Acumen: You understand the sales process and customer journey and viewmarketing as a direct revenue driver.
• Experience in using AI-based tools in the generation or optimization of marketing assets

What we consider a plus:

• Experience in using HubSpot as an essential part of any Go-To-Market activity
• Experience in creating content yourself (e.g., copywriting, visual design or video production)

What's in it for you?

• An international team striving for greatness: At our company, you will meet people from all over the world who embrace and value diversity. Our open, supportive work culture encourages collaboration and mutual respect.
• Shape the future with us: Whether it's artificial intelligence, creative effectiveness, neuroscience, or marketing transformation, with us, you will work on forward-thinking topics that are driving change in the industry.
• Work the way that suits you best: Our hybrid work model offers maximum flexibility. We primarily work remotely, but our co-working spaces in Frankfurt am Main and Hamburg are available for in-person collaboration and networking.
• Grow with us: We support your personal and professional development with an annual learning budget that you can use flexibly for training, courses, or conferences.
• More time for yourself: Enjoy 30 vacation days per year, plus an extra two days off on Christmas Eve and New Year’s Eve.
• Workation: Need a change of scenery? No problem! With us, you can work from another EU country for up to 28 days a year.
• Access to corporate benefits and FutureBens: Take advantage of exclusive employee discounts on a wide range of products and services through our partnership with Corporate Benefits and FutureBens.

Hiring Process

• Competency Conversation (45 minutes): This is a focused session with Dr. Dirk Held (Co-Founder and Chief Strategy Officer) and Markus Rottmaier (Chief Sales Officer) and in which we will explore your skills and experience and how they align with the role.
• Culture & Collaboration (45 minutes): A joint conversation with Peter Krause (Co-Founder & CEO) and Meltem Alkan, (People & Culture Manager) to dive into team dynamics, values, and how we work.
• Meet the Team: Meet some of your future colleagues, ideally in our Frankfurt office.

Don't meet all the requirements?

At Brainsuite.ai, we are committed to fostering a diverse, equitable, and inclusive work environment. We recognize that various factors can influence someone's decision to apply for a role, so we encourage individuals from all backgrounds to apply, even if they do not meet every listed qualification.

We firmly believe that diversity enriches our team and fuels our capacity to innovate. If you share our values, we would be delighted to receive your application.

We are also dedicated to creating an accessible workplace for everyone, including individuals with disabilities. If you have specific needs or requirements, please don't hesitate to let us know how we can support you throughout the application process or in your day-to-day work.

About Us

Brainsuite is an AI platform that empowers brand teams prove & improve marketing effectiveness across all touchpoints. As a trusted partner to over 400 brand teams in 30+ countries, including industry leaders like PepsiCo, Unilever and Henkel, Brainsuite's comprehensive portfolio of AI applications empowers marketing teams to elevate marketing effectiveness along the process and maximize ROAS at scale.